Successful opening of WTM Latin America 2022
On the first day of the event, the impact of the metaverse and the launch of the Manifesto for Diversity and Inclusion in Tourism were highlighted
Diversity and Inclusion, Responsible Tourism and Technology. The three pillars that guided the conference program at WTM Latin America won dedicated theaters, with intense movement on this first day of the event. Market professionals, invited specialists and executives from other industries took to the thematic stages to highlight global trends, share solutions and provoke reflection among those present.
One of the highlights of the day was the launch of the Manifesto for Diversity and Inclusion, a document prepared by personalities from different tourism sectors that brings together six commitments aimed at inclusive initiatives and more tolerant actions (read more below). "We don't want a distinction between people," said Mariana Aldrigui, doctoral professor and researcher linked to the University of São Paulo and member of the WTM Diversity Committee.
In the presentation of the Manifesto, the academic stressed that good ideas can and should be replicated in the group, which will remain open to suggestions. Simon Mayle, director of WTM Latin America, defended the human and intercultural aspect of tourism and, consequently, the inclusion of all people. "The Manifesto has the function of causing a positive change", concludes the director.
Change of game
The Responsible Tourism Theater hosted rich debates that revealed the synergy of its attributes with the luxury segment, in addition to sharing good practices in sustainability management in accommodation media and Tips of ESG (Environmental, Social and Governance) for small and medium-sized companies .
Simone Scorsato, president of the Brazilian Association of Luxury Travel, contextualized high-level tourism, listed the actions led by blta in the socio-environmental sphere and brought two associates to highlight the initiatives proposed at the conference "Sustainability: New indispensable element in luxury tourism" . The executive argued that responsible initiatives must be inserted into the core business and highlighted that the pandemic has valued simplicity and consolidated the relationship between sustainability and authenticity.
Silmara Ambrosio, from Rancho do Peixe (Preá/CE), recalled that sustainability is a commitment to the environment, since the attraction of a new flow transforms the community. Counterparts go beyond construction with minimal impact, preferably for natural materials and local labor. The project created its own recycling center and naturalized the verb "nativar" that reinforces social commitment. It is the people who make the difference of places, "says she Silmara.
Unique Garden's Daniel Martins says the company's attitude is to see sustainability as a cause and not a legal obligation. The actions are many and include the monitoring of energy and fuel consumption, in addition to the construction of two effluent treatment plants in the complex located in Mairiporã (SP). In addition to treating waste properly, the hotel also generates income opportunities for local cooperatives with recyclable materials. Another front is an area for wildlife conservation.
Two of the 14 finalists of the second edition of the Responsible Tourism Award presented themselves and demonstrated that there is room for affirmative action. In addition to creating Afro-tourism itineraries, a growing trend in Brazil and around the world, the Black Diaspora registers hosts in accommodation and experiences and conducts training on the subject. The Co2 Legal Tourism Initiative – Climate Guardians proposes to mitigate carbon emissions through tourism activity in Itacaré (BA), in addition to offering support for organic certification and raising awareness among locals to act as guardians of natural assets. Winners will be announced tomorrow at 6:00 a.m.
Antonietta Varlese (Accor Hotels), Jason Ward (Blue Airlines) and Pedro Telles (Movida) led the discussion on ESG best practices . Moderated by Gustavo Syllos, the presentation highlighted company initiatives and simple ideas that can be replicated by small and medium-sized businesses, such as hiring consultancy to outline viable strategies and actions, as well as benchmarks. The three executives highlighted that the participation of all departments is essential and recalled the importance of creating indicators and measuring the results of all actions.
Destinations and technology
The training in Chile, open exclusively to participants in the "Agent on the Road" program, highlighted the tourism offer of the South American country. Sandra Veloso, representative highlighted the offer of snow sports, including snowkite, natural attractions and cultural offer, in addition to highlighting that the country is much more than Santiago.
In the Travel Tech Area, Jeanine Pires addressed the travel sales opportunities that arise through social networks . The executive announced the brief debut of a B2B platform with partners and commission proposal, 24-hour service and humanized, with templates ready for use by partners. "Obviously social media will increase visibility, as long as you produce good content, you'll be able to reach a lot more people," she says.
Caroline Dalmolin addressed the impacts of the metaverse, a set of virtual spaces that allows interaction with people who are not close to you. Having a work meeting in augmented reality and getting to know Greece from your sofa at home, for example, is something that has come to fruition quickly. "Obviously, nothing can replace the real, the physical, like smelling the sea, for example. But novelty will open up new possibilities for experiences," says the Meta executive.
According to her, Brazil is the second largest country in the consumption of social networks, which can drive the technology to expand more and more. "I strongly believe in a technologically advanced future. I see that the telephone, for example, will not be necessary and other forms of communication will be created through new tools," she concluded.
Commitments of the WTM Manifesto for Diversity and Inclusion:
1 - The industry depends on peace and tolerance among peoples and must be a model in the adoption of diversity policies. We are a true portrait of a diverse world.
2- Our goal is to be inclusive and welcoming to people. All the people. Without distinction.
3 - We work to increase the participation of companies committed to actions of social and environmental responsibility.
4- We will expand the recognition, appreciation and dissemination of successful and inspiring initiatives for tourism.
5 - Through studies, we will map inequality and barriers to access to jobs and opportunities in the sector, sharing information that allows us to better indicators.
6 - Prejudice is incompatible with tourism. Anywhere.