Embratur negotiates increase in the number of flights between Brazil and Italy at BIT Milano

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Embratur negotiates increase in the number of flights between Brazil and Italy at BIT Milano
Source: Embratur
April 13, 2022

On the last day of the fair, the Agency held meetings in search of alliances to encourage tourism between the countries


On the last day of programming for the 40th Borsa Internazionale del Turismo (BIT Milano), in Milan, Italy, Embratur held meetings with European tour operators. The objective was to develop alliances to increase the traffic of European tourists in Brazil, especially with an increase in the number of flights offered between the countries – currently, the frequency is three weekly flights with the São Paulo-Milan route.

This Tuesday (12/04), the head of Embratur's international consultancy, Heitor Kadri, on behalf of the entity's president, Silvio Nascimento, met with representatives of eDreams, KKM Group and Del Bianco to continue attracting more foreign tourists to Brazil.

After the discussion with Embratur, Gianluigi Bazzini, Head of Media Services for eDreams in Spain, Italy and Portugal, stated that he will contact the airline with more than 20 million customers in Europe to strengthen the Brazil-Italy route.

Another important meeting to encourage activity in Brazil was held with the Tour Operator of the KKM Group and Official Sales Agent of Formula 1 experiences in Italy, Giorgio Bestetti. At the Brazil stand at BIT Milano, he discussed strategies to increase Italian tourism in Brazil through the creation of travel packages and experiences that can be used on the spot. “This is an excellent moment, thanks also to the opening of borders in Italy”, reinforced Bestetti.

Andrea Cani, president of the KKM Group, said that CONFAPI Tourism (Association of Italian Small and Medium Enterprises) has already planned leisure and business travel initiatives in Brazil.

Trade Show Support
Heitor Kadri also met with Silvia Andretti, sales representative for Del Bianco in Europe, one of the leading tour operators dealing with incoming hospitality in Brazil for more than 25 years.

During the session, the opportunity to support international fairs was discussed and a partnership proposal for an event at the Embassy in Rome, Italy was discussed. Customized tourist packages, Press Trips and Fam Tours – trips in which travel agents are invited to discover and explore the wonders of Brazil – were also topics of the meeting. "This is an excellent opportunity to promote Brazil as an innovative and differentiated tourist destination," says Andretti.

BIT Milano 2022 had more than 1,000 exhibitors and the organization expects that more than 45,000 visitors have participated in this edition.

Brazil at BIT Milano
On the first day of the fair (04/10), the Italian Minister of Tourism, Massimo Garavaglia, visited the Brazilian stand. He received praise from the Consul General of Brazil in Milan, Hadil Fontes da Rocha Vianna, who ratified the links between the countries. On the occasion, the Brazilian delegation took the opportunity to talk with local authorities and had the opportunity to strengthen relations with the international tourism trade.

The promotion of responsible tourism was the subject of debate at Embratur on the second day of activities at BIT Milano. The Brazilian delegation participated in discussions on the subject with LifeGate, a charity corporation, considered a reference in sustainability in Italy.

In addition to the discussion on possible media actions to encourage environmental preservation in Brazil by the public committed to the issue, the Brazilian delegation highlighted the recovery of the country's tourism sector in the post-pandemic phase.

During the three days of the event, the Embratur stand promoted Brazilian culture and brought tourists closer to local customs. There were presentations dedicated to professionals from the tourism sector on natural treasures, as well as culinary tastings and musical exhibitions, with rhythms of samba, frevo, pagodes, sertanejo, forró, piseiro, among others.

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