Brazilian tour operators confirm great recovery of the sector
Braztoa disclosed in its yearbook the balance of 2021 where they report 7.4 million of passengers made through the purchase of packages with associated companies, a record number for the segment
One of the sectors most affected by the Covid-19 pandemic, tourism began to show strong signs of recovery in 2021. After seeing the number of passengers boarded fall from 6.5 million in 2019 to 3.3 million in 2020, The Brazilian Association of Tourism Operators (Braztoa) published last year's balance in its yearbook: 7.4 million were made through the purchase of packages with associated companies, a record figure for the segment.
The data points to a growth of 124.6% compared to 2020 and 14.1% compared to 2019, the last year without the effects of the pandemic. In terms of revenue, tour operators are still looking to make up for losses. In 2021, it was R$ 7.1 billion, 44% lower than that reached in 2019 (R$ 15.1 billion). The explanation is the large number of sales due to the pandemic, which justifies the increase in shipments in the period without compensation in billing.
Due to the pandemic, Embratur (Brazilian Agency for International Tourism Promotion) changed roles for much of last year. In compliance with Law 14,002/2020, the Agency focused its attention on the promotion of domestic tourism. It was only in July 2021 that Embratur resumed its main mission, promoting Brazilian destinations abroad.
The challenge now is to strengthen the attraction of foreign tourists to reach pre-pandemic figures again. According to the National Confederation of Trade in Goods, Services and Tourism (CNC), tourism did not achieve revenues of R$ 214 billion in 2021. Data from the National Civil Aviation Agency (ANAC) show that 2.55 million international passengers shipped to Brazil last year, 23% less than in 2020.
The president of Embratur, Silvio Nascimento, celebrates the results and highlights the Agency's role in attracting foreign tourists to Brazil. “Embratur's role in national promotion was a great challenge and coordinated with the Ministry of Tourism. We are happy with the results obtained by the sector, which has suffered greatly from the economic effects of the pandemic. Since July, our efforts have been refocused on international promotion and we are working non-stop so that the arrival of foreign tourists continues to grow and we achieve positive results as soon as possible”, he states.
Tourism Minister Carlos Brito reinforced the positive expectations for the near future and highlighted Brazil's potential for the post-pandemic scenario. “The federal government has spared no effort to save the tourism sector and has launched several actions to reduce the impacts of the pandemic. Now we are seeing an effective recovery and everyone's optimism”, commented the minister.