The FiturNext Observatory launches the 2023 Challenge

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The FiturNext Observatory launches the 2023 Challenge
Source: IFEMA
April 19, 2022

It will reward tourism initiatives that contribute to the regeneration of the environment


FITUR opens the call for good practices of the fourth edition of the FiturNext Observatory, an initiative to promote good tourism practices in terms of sustainability. This year's challenge is how tourism can contribute to the regeneration of natural spaces, a commitment aligned with various  United Nations Sustainable Development Goals, which aim to improve the quality of life of people and the environment.

The initiatives that promote the conservation of the natural environment through their tourist activities will be awarded during the next edition of the International Tourism Fair, FITUR 2023, according to their level of replicability, the possibilities that the practices can be adapted by other actors and contexts, and its level of positive impact on the sector. All proposals that want to participate in the 2023 Challenge have until June 1 to sign up through this  online form.

Three categories that highlight the importance of the 2023 Challenge

The call for this edition is accompanied by three areas of participation in which the projects can apply according to their services: initiatives with an impact on the terrestrial environment, in the aquatic environment and public or private organizations that work for the regeneration of natural spaces through through the management and promotion of this type of action.

The three categories value the importance of guiding the tourist offer to promote activities and services that contribute to the conservation of the environment, at a key moment. The objective is to increase the degree of traveler involvement, so that visitors leave the destination, not the same, but better than it was before their stay, increasing its potential. In turn, thanks to this contribution, the local community will receive the benefits generated that will help improve their quality of life.

The 2022 edition beyond FITUR

The latest edition of FiturNext dedicated to how to promote a more accessible society through tourism, ended during the FITUR celebration last January. However, the Challenge is still active in the FiturNext community. This year's winning initiatives, TUR4all, Albastar and COCEMFE, participated in a webinar to explore and reflect on the challenges and opportunities of promoting accessibility in the industry.

At the same time, the  FiturNext 2022 report, an analysis resulting from the research carried out by the Observatory, is being promoted through various media and communication platforms as well as in webinars.

More information:  www.ifema.es/fitur-next 

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