Frankfurt prepares to receive a new edition of IMEX

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Frankfurt prepares to receive a new edition of IMEX
Mark Mulligan, IMEX Group & Eva Klinger, Messe Frankfurt
Source: IMEX Group
April 26, 2022

The iconic event of the MICE segment will be held from May 31 to June 2

“While doing business and powering our sector’s growth sits at the core of the show, IMEX in
Frankfurt stands for so much more. Inspiration is one of our core values and we’re set to deliver this
through a creative and cutting-edge show experience. An unforgettable experience that helps
attendees reconnect and revive, supercharge their skillset and – importantly – have fun! By coming
together – and celebrating 20 years of IMEX in Frankfurt – our community is set to create many
memorable moments.” Carina Bauer, CEO of the IMEX Group, outlines the plans for the return of
IMEX in Frankfurt
, taking place 31 May – 2 June.

Global Exhibitors Announce Major Launches
An international range of exhibitors – destinations, venues, technology providers, incentive companies and more – are currently planning their participation in the show. Suppliers from Europe – Germany, France, Spain and Croatia; North America – Miami, San Francisco, Las Vegas; and Asia– Philippines and Taiwan; they are among the dozens of destinations that have confirmed their participation in the last few weeks alone.

Parts of the business events sector have moved on in the last two years with investments in refurbishments, new venues and improved experiences. IMEX in Frankfurt will be the stage for some major launches, such as the new Ethiopian convention bureau, new venues, new professional development programs and new industry partnerships.

More than 2,500 buyers from 70 countries have registered to date, and hundreds of global buyers continue to register each week. An international mix of buyers from agencies, corporations and associations, as well as independent professionals have confirmed their participation in the fair.

Tailor-made education for associations, corporations and agencies
IMEX is supporting specialists with dedicated training for executives from associations, agencies and corporations that will take place the day before the show, on Monday, May 30. Exclusive Corporate will welcome experts from SAP, Bolt Financial and Siemens Healthineers (as well as a former Premier League footballer!) for case study-led education and peer-to-peer discussions. Agency planners can shape the focus of the Agency Directors Forum co-created by IMEX, choosing what best suits their needs from topics including: growth opportunities; the lessons learned from the pandemic; adapt to a changed landscape of events; trends and technology that affect business strategy and reconsider staffing options. Separately, Association Focus will offer learning and networking exclusively for association professionals at all levels. The collaborative program offers insight, inspiration, and real-world recommendations and resolutions to the challenges facing associations around the world today.

Building connections to support business recovery
Upskilling for the new world of work has never been more important and over 150 on-site educational events cover career development and career training; Creativity in Communication; Diversity, equity, inclusion and accessibility; Innovation and Technology; and intentional recovery.

Team dynamics and roles have changed since the lockdown, leading to a new approach to recruiting strategy. In 'Where's My Team?' Tanesha Moody, former director of field and event marketing for Bolt Financial, will provide guidance on building an evolving team from the ground up. Her professional theater background gives Tanesha a unique insight into event planning and delivery.

Robert Kenward, Fitability® Recruiter at You Search and Select and founder of The Hub, is running a workshop to help event professionals deal with "the big quit." He says, "As the industry rebuilds, the focus for many companies is on scaling by recruiting the right talent. This session will allow delegates to supercharge their recruiting strategy, which in turn will have an immediate and positive impact on the way they attract, select and retain talent.

"One of Europe's leading business network strategists", according to the Financial Times, Andy Lopata, moderates a panel session revealing the strategy behind "Building Again Together." Event professionals from Farnborough International, DRPG and Enited Business Events join Andy to discuss the vital role strong relationships played in supporting them through the pandemic and in their business recovery. Andy explains: “Relationships underpin the success of our businesses and the events we are involved in. However, it has become more difficult to nurture those relationships, let alone meet new people, during the pandemic. attendees with new ideas, practical advice and, most important of all, the confidence and energy to actively pursue a strategy of building, nurturing and leveraging the relationships that will drive their businesses forward.

Moments of well-being
The experts of Listening Collective will bring their own powerful brand of coaching with a dedicated space, The Listening Lab, which will help attendees develop their own "super listening powers". “When we are skillfully listened to and challenged, we listen to ourselves better, then change follows,” explains Listening Collective founder Jon Barnes.

The focus on wellness continues in the Be Well Lounge. Brought to you by Inner Sense and supported by Costa Rica DMC and Weichlein Tours, the Lounge offers a space to pause, relax and recharge. Attendees who start the day with energy will enjoy the 5km IMEXrun, developed by VOQIN, a bright and energetic walk, jog or run along the banks of Frankfurt's River Main.

Carina Bauer, CEO of the IMEX Group, says: “With our worldwide roster of suppliers and confirmed buyers, we're confident the show floor will be a hub of activity where the industry can comfortably and effectively do business. We can’t wait to get back to business in Frankfurt and celebrate the sheer joy of being back together - our industry lives and breathes face to face business events and from what we’re witnessing, it’s raring to go.” Carina shares more detail about what to expect at the show here.

The corporate events community can register here. Registration is free.


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