Costa Rica has been present in Seatrade Cruise Global
The Central American country seeks to increase interest in its destinations in the eyes of the main issuing markets for international cruise passengers
As part of the actions contemplated for the economic reactivation of the cruise industry in Costa Rica, the ICT participated from April 25 to 28 in the Seatrade Cruise Global, the most important cruise fair in the world, the main exhibition platform of the world industry in this segment and the only event guaranteed to bring together all the players in the business.
For four days, representatives of cruise lines, suppliers, travel agencies, destinations and partners participate in the event where Costa Rica seeks to increase interest in its destinations in the eyes of the main international cruise passenger issuing markets.
To do this, the ICT uses a comprehensive marketing strategy to encourage reactivation, as well as tourism investment in the country by attracting cruise ships and developing tourism infrastructure.
“Costa Rica is an important country for the cruise industry, they qualify us as a safe destination, with high-standard attention and customer service due to the professionalism of the different actors that attend to them during their stay in the country, giving rise to greater economic benefits and job creation in port cities since, traditionally, around two hundred and fifty thousand passengers are received annually in Costa Rican ports”, indicated Hermes Navarro, Head of the ICT Investment Attraction Unit.
Seatrade Cruise Global summons more than 140 tourist destinations in Europe, the United States, Central and South America, Canada, the Caribbean, Asia and Mexico and more than 80 cruise lines, which represents at least 74% of the executives who take the decisions to establish the destinations where the cruise ships will arrive.
For participation in this event, the ICT has had an exhibition stand in a physical space of 100 square meters to offer general information about the country, data on cruise tourism, characteristics of the ports, tourist attractions, facilities, entry requirements to the country, the biosafety protocols that are applied for the care of ships, cruise passengers and crew members and the measures that have been taken to restart operations in Costa Rica.
Meetings were also held with the executives of the cruise lines, with the Florida and Caribbean Cruise Federation (FCCA) and with the Cruise Lines International Association (CLIA) in order to establish dialogues regarding the update of actions related to the restart of operations.
Due to the importance of promoting the arrival of cruise ships in Costa Rica, the Costa Rican Institute of Tourism had the presence at the fair of the members of the Board of Directors of INCOP, Roy Rojas and Maribel Brenes.
From the private sector, the companies Swiss Travel Tour Operator, Asuaire Tour Operator, Destination Services Tour Operator, the Quepos Chamber of Tourism and the shipping agency Náutica Shipping and ILG Logistics were present.
In 2019, the cruise industry generated an economic impact in the country of more than US$29.2 million and more than 10,000 jobs in Costa Rican port cities.
During the reopening of maritime borders, between September 2021 and March 2022, 69,858 passengers from 131 cruise ships have arrived at our ports.