Strong bet of the Sheraton Colonia Golf & Spa Resort for the MICE segment
The prestigious Uruguayan hotel convened the main players in the segment in conjunction with international Marriott to show the potential of the property and the attractions of the destination
On April 19 and 20, Sheraton Colonia received the visit of the main partners of the MICE segment from Argentina and Uruguay. To find out the details, we interviewed Fernando Barrios, Sales Manager of the property. We share his responses below:
How did the idea of doing this type of event come about?
We are in moments of reactivation of tourism and the MICE segment is a segment that is having an important push once again, leaving behind the virtuality that we have been experiencing in recent years. At Sheraton Colonia we are convinced that it is a very favorable segment for the destination and, being a benchmark, we understood it appropriate to convene the main players in the segment together with Marriott International to dynamize and show Colonia that it is more colorful and beautiful than ever.
What has been the main objective?
Colonia has changed a lot in recent years, and the objective was to show the new Colonia, which is far from just a cobbled street and a promenade, to shine with varied gastronomic, cultural offers and the new bullring.
How many guests were there and of what profile?
The guests were from Argentina and Uruguay, where we bet on companies in that segment that have already worked with us, others that have not, and journalists from both countries. There were a total of 25 people, who have been pleasantly surprised.
With what criteria have they selected each buyer?
For us they are "partners" more than buyers since without them we could not move this segment, it is important to be able to get to know each other and empathize with them to generate a bond that prospers beyond the commercial, the applied criteria was varied, several companies were proposed that they have been selected from Marriott Sales, our Public Relations Manager and the hotel team.
What kind of activities were carried out and why?
The activities were varied, from a welcome coffee with grandma's chocolate, lunch in the gardens in a Food Truck, doing a meditation and yoga session in the hotel gardens, painting with an internationally recognized plastic artist who lives in Colonia del Sacramento and tasting wines from the area, strolling through the renovated Plaza de Toros, intimate cocktail with new gastronomic trends and a view of the winery. Different scenarios were offered so that these people can transmit to their clients about the new things that can be developed.
What attractions were visited?
Apart from traveling through the Buquebus company, the people who attended were able to see the renovated Bullring that is only 800 meters from the hotel and today is a point of interest for tourists and for events, given that it is an arena with several spaces for event that could host shows for 4000 people. On this occasion, a new winery and oil mill was also known, which has already received several national and international awards, such as "Viñedos y Olivares del Quitón", only 30 minutes from the hotel, a place that today has spaces for events and is unique with the production of Malbec in the area.
What kind of innovations have they presented in the hotel to receive groups after the reopening?
Sheraton Colonia had the privilege of being one of the hotels that remained open during the "pandemic", this made us reinvent ourselves, look for experiences for the client, play with the culture and envelopes of the area within the hotel, create new activities for children and adults in our 5-hectare park, on the river, with the best sunsets and without the traffic of the city, all this without losing the line of being a 5-star product.
How do you see the reactivation of the MICE segment in the hotel and what forecast do you have in the medium and long term?
The reactivation does not come alone, first knowing that we have a unique product in the region that combines pleasure and cultures, knowing that we have a capable and trained team to cover the needs of this segment, which are various, we have a technical team, musicians, decoration , transportation, high-end gastronomy, good wines, everything in the city of Colonia del Sacramento, working from a public/private perspective to search for this market, new alliances are created, and very importantly and we repeat it, the reactivation does not come alone We went looking for her.