Costa Rica will attract Canadian tourists who love adventure tourism
ICT participates this week in the "Outdoor Adventure Show" fair in Toronto, Canada, exhibiting the many activities offered by the country for adventure lovers
Exposing the multiple adventure activities and in contact with nature that can be carried out in Costa Rica, is the main objective of the ICT's participation in the "Outdoor Adventure Show (OAS)" fair, at the International Center in Toronto, Canada.
During April 29 and 30 and May 1, the ICT will have a stand with information focused on Costa Rica's adventure offer, where visitors will be shared with the latest information about the 10 unmissable adventure activities that can do on national soil, a list that includes canopy, mountain biking, surfing, hiking, tubing and rafting, hanging bridges, canyoning, horseback riding, snorkelling and diving, along with kayaking.
“Canada is the second country that generates more tourists to Costa Rica after the United States. In 2019, it contributed to the arrival of 234,621 tourists and in the first three months of this year the arrival of 61,349 Canadians by air was reported, so it is important to promote ourselves and offer reliable information about the destination and its attractions, coinciding with the increase in the desire to travel and to have contact with the adventure and nature that Canadians like so much,” said Ireth Rodríguez, head of ICT promotion.
OAS is Canada's largest consumer trade show, bringing together buyers and sellers of outdoor adventure products and services. Exhibitors offer the latest in camping gear, paddle sports, outdoor apparel, scuba diving and the best adventure travel destinations, with more than 100 adventure presentations to help consumers plan their next trip.
Visitors to the activity are characterized by a lifestyle that involves sports and activities of all kinds, from hiking, paddle sports and adventure trips, to mountain biking, climbing, adventure racing and diving.
In a recent survey by Leger Marketing, more than three-quarters (76%) of Canadians surveyed indicated that the pandemic has given them a greater appreciation for the outdoors, a response that puts our country in a privileged position .
The market characterization prepared by the ICT of potential tourists from Canada reflects their preference for "escape" the intense winter of their country, their inclination to rest, explore other cultures, relax in natural environments, live adventure experiences, enjoy from the beaches, hiking, mountain biking, diving, rafting, surfing, snorkeling, canopy, horseback riding, yoga, among other activities that Costa Rica offers.
Canadian "best prospects" are a potential market of more than three million potential travelers concentrated mainly in the cities of Toronto, Montreal and Calgary.
From Canada, the airlines Air Canada, Air Transat, Sunwing and WestJet fly to Juan Santamaría International Airport and Guanacaste Airport, precisely from these cities.