Panama intensifies tourism promotion in Europe
France, Spain and Germany are part of the priority markets included in the Sustainable Tourism Master Plan
Panama and Air Europa signed a promotion agreement that will increase the recognition of the country as a tourist destination in; Spain, France and Germany.
Through the signing of this agreement by the Panama Tourism Authority (ATP), within the framework of the FITUR 2021 fair and which entered into force in April 2022, Air Europa will carry out promotional actions with the aim of encouraging the sale of tickets to Panama and increase knowledge about Panamanian tourist attractions.
The alliance, determined for 12 months, includes promotion through traditional channels and digital marketing on the airline's online platforms. “France, Spain and Germany are part of the priority markets included in the Sustainable Tourism Master Plan.
As a result of this alliance, which we signed at FITUR 2021, a greater knowledge of Panama will be achieved and more visits from these countries will be encouraged, making the natural and cultural attractions that make Panama a unique and vibrant destination even more visible to European travelers,” expressed the Minister of Tourism of Panama, Iván Eskildsen.
With PROMTUR, which is the entity in charge of bringing tourists to the country, it promotes at fairs and works in coordination to bring visitors.