Viva joins ALTA
The low-cost airline becomes a member of the Latin American and Caribbean Air Transport Association
In order to "keep alive the opportunity to fly, generating connectivity and development", Viva, the 'Super Low Cost' airline joins the Latin American and Caribbean Air Transport Association (ALTA) as a new member airline. Living up to its name, transforming and adapting, Viva has set growth goals, among which is opening 30 new international routes in the coming years, as well as betting on offering the lowest unit cost per passenger in the world, in an effort for always offering low prices that echo their winning Low Cost model.
Just this month, Viva celebrates 10 years of operation in Colombia and 5 years in Peru, where through its 'Super Low Cost' model it has managed to consolidate 46 domestic routes in Colombia and Peru, in addition to 13 international routes to the United States, Mexico , Peru, the Dominican Republic, Argentina and Brazil, destinations that are connected from Medellín - and its Rionegro José María Córdova International Airport - Viva's main operations center, with which it seeks to establish this city as a great HUB in Latin America.
Doubling the number of aircraft in its fleet is another of the goals pursued by the airline, which also has 23 aircraft, a fleet recognized as the most modern in Colombia, the second in South America and the fourth in the world, made up of A320 aircraft. , friendly to the environment, due to its lower fuel consumption and lower noise in operation.
José Ricardo Botelho, executive director and CEO of ALTA comments: “Viva has reiterated its strong commitment to the transformation of air transport and the democratization of the skies in the region, a mission that is completely in tune with the work that ALTA has been undertaking for 42 years. As an association, we seek to contribute from technical and regulatory aspects to continue bringing air transport closer to more people, in more places in Latin America and the Caribbean in an increasingly sustainable and beneficial way for the economies of the region.”
For Félix Antelo, president and CEO of the Viva Group, “it is a pride that Viva joins as a new member of ALTA, an organization that promotes collaborative work and synergies in the industry in the region. Within the framework of the celebration of our 10 years, and the confirmation of the important role that Viva has played as a manager of air inclusion in the region, we are proud to continue this journey hand in hand with ALTA, an opportunity to share our experiences , to continue strengthening the connectivity of the region with the 'Super Low Cost' seal, the revitalization of the tourism chain and the development of the region”.
With Viva's entry into ALTA, the association has 42 member airlines that represent more than 70% of air traffic in the region.
“Air transport is characterized by transferring its efficiencies to users through lower ticket costs and more options to fly. Having Viva among the ALTA member airlines is a source of pride and further reinforcement of the goal of continuing to bring the safest and most efficient means of transport to more people. New members bring new models and ideas that nurture the work carried out by all our members, contributing to the joint work to improve aviation in the region”, adds Botelho.