Today begins UFI LATAM Conference 2022

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Today begins UFI LATAM Conference 2022
Source: Twitter @CEC_BsAs
May 11, 2022

The two-day event takes place in Buenos Aires, Argentina and brings together the leaders of the exhibition industry

Open to UFI members and non-members, the event brings together industry professionals from across the region and beyond. It is the second time that a physical event of this type has been organized in the region, after the conference in 2018 held in Mexico City where 125 professionals have participated. In 2020 the event was to be held in Buenos Aires and was postponed due to the pandemic and last year it was held in virtual format. 
In the last four years, UFI has improved its reputation and visibility in the region thanks to a
series of activities, such as the launch of its first regional research report "The exhibition industry in America", advocating for the industry in regional events and encouraging its Latin American members to participate in the UFI awards (turning out regional winners in 2019, 2020 and 2021). All of this helped the organization increase its regional membership by 25%.
This year's event takes place at the Buenos Aires Convention Center, CEC and will be part of a solid project that aims to promote Argentina and Buenos Aires as outstanding MICE destinations.

The UFI LATAM Conference has become one of the most important meetings in the exhibition industry for learning and networking in the region. This year's event will offer participants a mix of conference sessions, interactive workshops and networking opportunities.

Hosted by Ana-Maria Arango, UFI Regional Director for Latin America, the program will feature
speakers and leaders from inside and outside the industry, offering sessions in English and Spanish.

"From a Latin American perspective, we have designed a program that prioritizes rich content and high-quality dialogue among participants, is aligned with the challenges of the industry, and provides the opportunity to have a good time" Arango.

Fernando Gorbarán, CEO of Messe Frankfurt Argentina and President of AOCA, added “It is an honor
for AOCA Argentina to host the UFI LATAM 2022 Conference. We are excited to bring together
hundreds of experts from around the world and to share news and trends from our industry. As we have all been preparing for whatever the future holds, now, more than ever, we can reinforce the message that 2022 will be the year we reactivate our industry, and we understand that this can only be achieved together”.

More information at: www.ufilam.org


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