FIEXPO Latin America invites you to connect with international MICE leaders

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FIEXPO Latin America invites you to connect with international MICE leaders
Source: Twitter @panamaccenter
May 16, 2022

The event celebrates its 15th anniversary in Panama City from June 13 to 16

In this next edition of FIEXPO Latin America, the participants will have access to an academic exchange of the highest level with indisputable references in the industry.

A large program under the academic coordination of FIEXPO, with high-impact topics have been selected jointly with MPI, ICCA, UFI, SITE, PCMA and Destinations International, having during FIEXPO Connecting Minds as thematic axes the Impact of strategies in the era of sustainability, the incorporation of disruptive technologies in the industry, the implementation of business development strategies in the midst of great geopolitical changes, the transformation of OPCs in the face of new international trends.

The SITE Ibero America Meet, promoted by SITE South America together with all the Spanish and Portuguese speaking chapters, will have its first edition during FIEXPO, and its objective is to work together among its members to generate a solid base for the exchange of business between professionals from all of Ibero-America.

Additionally, ICCA members will be able to receive training and participate in an educational program specially designed to enhance their business acquisition. FIEXPO & ICCA Next Generation Summit is preparing to receive and train young professionals in our industry, where together with Senthil Gopinath, CEO of ICCA and the ICCA board of Latin America and the Caribbean, the main problems for attracting and retaining new talent will be addressed.

On the other hand, the Convention Bureau One Day Challenge will offer participants a high-level theoretical framework in which international speakers participate. From the GDS, Guy Bigwood, Chief Changemaker will carry out a workshop aimed at destinations that will address the issue of sustainability and how to navigate the path towards a regenerative destination.

Destinations International will address the importance of 360 planning for destinations based on KPIs and solid international certification processes, Martin Boyle, CEO of IAPCO will present the new trends and technical aspects to take into account when organizing events.

Noor Ahmad, COO of the Malaysia Convention & Exhibition Bureau, and Ana Bueno, Association Meetings Manager of the Barcelona CVB, will speak about their success stories and the actions that are being carried out to develop and promote their destinations.

The Forum of Latin American and International Professional Associations aims to achieve the highest level of management of professional associations and organization of congresses through an open exchange of information among its members.

This year, speakers will be Amy Hissrich, Vice President, Global & Web Strategy of ASAE (The Center for Association Leadership), Genevieve Leclerc, Co-Founder & CEO of Meet 4 for Impact, Alejandro Ramírez Tabche IAPCO Council, Juliano Lissoni Managing Director at MCI Canada. The 9th Latin American Political Forum on Meetings Tourism is undoubtedly one of the most anticipated events.

The central themes of debate in this edition will be; Branding, the importance of a destination brand by Drew Holmgreen, Vice President of Brand Engagement. MPI. Investment and Promotion as the key to success in attracting and capturing events, meetings and fairs, presented by Marta Gomes, Deputy Executive Director Sales Division at VIPARIS and 1st Vice-President ICCA, Destinations as engines of economic growth by Noor Ahmad, COO Malaysia CVB.

The ninth edition of the Forum will feature the participation of the highest authorities of Tourism in Latin America and the Caribbean, from regional directors of tourism to Ministers of this portfolio.

More information at


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