Original Group promotes its next openings in the Dominican Republic

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Original Group promotes its next openings in the Dominican Republic
Dania Hernadez, Original Group
Source: Travel2latam
May 18, 2022

The hotel chain will open two hotels in Miches in October, just 100 kilometers from Punta Cana and with enormous potential

Original Group, with more than 35 years of experience, is a Mexican firm that invests in the hotel sector, cruise ships, vacation clubs and real estate. During DATE 2022, the firm has promoted the new projects they have in Miches, Dominican Republic, to find out the details we have interviewed their Sales Director Dania Hernández. We share the answers below:  

How has the new hotel project in the Dominican Republic emerged and what characteristics does it have?
Original Group is a Mexican group with more than 40 pioneering years in the adult entertainment segment, in those years under the Blue Bay brand. We currently operate under the Temptation Resort and Desire resorts brand. Now we are very excited that the group is going international. It is the first time that this project is being carried out outside of Mexico, in a natural destination for the type of market that we handle, such as Punta Cana, and above all, we are also very happy to be pioneers in this new destination that is Miches, I am sure that in three or four years it will be a boom because it is an area that is in full development. We are the second project that is in that area, the Temptation Miches Resort is a hotel only for adults over 21 years old and we have a great party concept, excellent quality food and beverages and a wide variety of entertainment. It is designed for a client who wants to have fun, have fun and enjoy such a wonderful destination. Also under the Temptation Grand brand, we will open a couples-only hotel in the same area. They are scheduled to open in October.
We are already a few months away from the opening, so we are already doing a great promotion.

How many rooms will they have available?
Temptation Miches will have 382 rooms, a preferred format for the natural market we are targeting. While Temptation Grand Miches will have 114.

What kind of services do hotels offer to distinguish themselves in such a competitive market?
Temptation Miches Resort caters to the free-spirited traveler seeking an extraordinary vacation destination filled with adventure. Due to the authentic nature of our concept, we attract all types of guests, from mature couples to young people and singles.
During the day, guests can experience some fun while playing at our exciting pool parties and at night, join the party at our sexy theme nights. We have exclusive optional topless areas. The idea is that you feel free and uninhibited in our famous sexy pool or find an oasis of peace in the quiet pool. Each of these spaces is guaranteed to take your guests' experience to a whole new level.
As for the Temptation Miches Resort, the hotel has 382 modern rooms and suites by award-winning designer Karim Rashid. Inspired by soft curves and bright colors, each of these fabulous spaces offers a new alternative to modern travel.
For an ever-indulgent dining experience, Temptation Miches Resort features six restaurants, a coffee shop, and a late-night snack bar, representing multiple cuisines from around the world. Plus, enjoy national and international drinks at seven bars throughout the property, plus 24-hour drink service to keep the party going.
If you are looking for a place where you can feel sexy, free and uninhibited, where you can relax, explore and have fun.
Temptation Grand Miches has a large lounge with a Jacuzzi and a natural pool. Additionally, couples can fulfill all their sensual fantasies in a private game room; an intimate space for those who dare. This magnificent beachfront resort offers captivating rooms and suites designed to stimulate the senses, each with exquisite décor, exclusive amenities and VIP services that are sure to please.
With a wide variety of restaurants that promise gastronomical delights, our all-inclusive program will make your taste buds soar. Our chefs only serve the best with their fabulous international cuisine; an explosion of flavor that all the guests will savor.
An all-inclusive couples-only getaway can be enjoyed where our outstanding staff will exceed your expectations at this new location. You can experience the Dominican Republic in a sexier way than ever before, with an intimate touch.

What are the issuing markets where you are targeting with these properties?
Basically to the American, since our hotels are very popular there. We also hope to be successful in the Canadian and European market, mainly in England, Germany. We believe that this new destination will make us popular in new markets.


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