Great expectations and optimism before FITUR 2023

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Great expectations and optimism before FITUR 2023
Source: IFEMA
May 24, 2022

The International Tourism Fair faces its next edition with very positive prospects backed by the acceleration of tourism activity, and the resilience exercise developed in its past editions with the important institutional and sectoral endorsement


IFEMA MADRID convenes the world tourism industry, from January 18 to 22, 2023, in what will be one of the great editions of the International Tourism Fair, FITUR 2023. And the fact is that the increase in world tourism activity, and the significant rebound that our country has also been registering this year, place the tourism industry on the path of recovery and open a scenario of celebration of very positive expectations.

There is a desire to recover the trips, the international movements and the business, to which is added the institutional support and the entire value chain of the tourism industry that the fair has and that has been key in this exercise of resilience carried out carried out in the last two editions of FITUR, the only ones in the world held in person, allowing the necessary coexistence of trade fair and commercial activity in the context of the health crisis

Precisely in these days, the marketing process of FITUR 2023 has begun, to invite countries and destinations, hotel chains, agencies and tour operators, technology companies, suppliers, means of transport, and institutions from around the world to participate in a edition focused on strengthening this emerging reactivation, as well as on generating business and opportunities.

In this way, FITUR, one of the main international tourism fairs in the world and the most important in its role as a hub with Latin America, is already working on the configuration of a first-rate global revitalization event, reaffirming its role as the largest platform for the tourism sector, bringing together the best tools and an entire offer aimed at showing professionals the latest trends and solutions, with a special focus on sustainability and technological innovation

The FITUR 2023 offer will also be strongly marked by specialization, represented throughout its different monographic sections that aim to create new tourism networks through the opportunities opened up by technological advances, digitization and the different business niches that offer their potential in relation to travel and tourism. 

The FITUR KNOW HOW & EXPORT section, organized in collaboration with SEGITTUR and ICEX, is aimed at promoting the internalization and tourism knowledge of our companies and will address issues such as access to new foreign markets, smart tourist destinations, or the export of products and tourist services. FITURTECHY, organized in collaboration with ITH, is the area where cutting-edge topics such as big data, artificial intelligence, digitization will be dealt with transversally and four forums on technology and the future will be held; technology and business; technology and destiny, and technology and sustainability. FITUR TALENT will emphasize people, their talent, skills and professional training as key to the future profitability of the tourism industry; FITUR SCREEN, Organized in collaboration with the Spain Film Commission -SFC, it will address the link between two powerful Spanish industries: tourism and audiovisual; FITUR LGBT + will focus on the diversity of the different destinations and the LGBT segment, one of the most seasonally adjusted in tourism; FITUR CRUISES, the youngest section, will be dedicated to the cruise industry and cruise passengers; FITUR MICE will once again be the meeting point for meeting, incentive and congress tourism supply and demand, and the FITUR NEXT observatory, an initiative to promote good tourism practices in terms of sustainability, will dedicate its challenge this year to how tourism can contribute to the regeneration of natural spaces. FITUR LGBT + will focus on the diversity of the different destinations and the LGBT segment, one of the most seasonally adjusted in tourism; FITUR CRUISES, the youngest section, will be dedicated to the cruise industry and cruise passengers; FITUR MICE will once again be the meeting point for meeting, incentive and congress tourism supply and demand, and the FITUR NEXT observatory, an initiative to promote good tourism practices in terms of sustainability, will dedicate its challenge this year to how tourism can contribute to the regeneration of natural spaces. FITUR LGBT + will focus on the diversity of the different destinations and the LGBT segment, one of the most seasonally adjusted in tourism; FITUR CRUISES, the youngest section, will be dedicated to the cruise industry and cruise passengers; FITUR MICE will once again be the meeting point for meeting, incentive and congress tourism supply and demand, and the FITUR NEXT observatory, an initiative to promote good tourism practices in terms of sustainability, will dedicate its challenge this year to how tourism can contribute to the regeneration of natural spaces.

On the other hand, FITUR VIP BUYERS will offer the opportunity to have highly efficient business meetings with meeting agendas aimed at identifying needs, offering solutions and generating commercial agreements. In addition, there will be spaces dedicated to the role of women in the tourism industry, based on concepts of leadership and sustainability, at FITUR WOMAN, organized in collaboration with WOMEN LEADING TOURISM – WLT; to health tourism, at FITUR HEALTH, in collaboration with the Spanish health tourism cluster Spaincares; to language tourism, at FITUR LINGUA, in collaboration with the Spanish Federation of Associations of Spanish Schools for Foreigners FEDELE, and the TRAVEL TECHNOLOGY area will bring together the technological offer at the service of tourism companies.

FITUR will also continue its hybridization formula that complements the face-to-face participation of destinations and companies with the FITUR LIVEConnect digital platform that allows offering added value to professional participants and expanding networking opportunities between exhibitors and visitors.

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