Civitatis focuses on Latin America
The leading company in online distribution of guided tours, excursions and activities in Spanish participates in Tianguis Turístico
Civitatis, the leading company in the sale of guided tours, excursions and free tours in Spanish throughout the world, redoubles its commitment to Latin America. During his participation in Tianguis Turístico, we were able to interview his COO Enrique Espinel. We share their responses below:
Arriving in the middle of the season, what is the situation of you at the moment?
The most recent news is the investment we have received from one of the most important funds in the world of more than 100 million euros. Its purpose is the expansion and definitive consolidation in Latin America. Therefore, we are focused on growing where there really is a great opportunity since there are 600 million Spanish speakers who are our natural audience.
Civitatis is identified for offering activities in Spanish all over the world, we have a portfolio of more than 70,000 in 150 different countries and more than 4,000 tourist destinations.
What is your goal right now?
The goal is for the brand to be really better known to the final public, especially international travellers, who are already getting to know us because we have a product with good prices, regular services, guaranteed departures that give people the peace of mind and security that wherever you go, you'll be backed by a strong brand that also offers free cancellation up to 24 hours in advance. We also provide support for any situation that arises.
We focus on destination services, there are more than 50 categories that we have identified, from the transfer to the airport to any visit, walk or activity. We always offer the best operators to enjoy a quality experience and with the most diverse means of payment.
How do you handle the content that is included in the platform?
We have a team of 40 writers who will faithfully write each activity, also always with the same style, whether it is an activity in Acapulco or in Tokyo. They are published with the utmost care to be faithful. In addition, we have a product contracting team that is responsible for selecting and evaluating the operators in each destination. On the other hand, we have the best possible market research, which is our millions of travellers. Fortunately, there are already more than 12 million since our birth, so we have a very wide sample that allows us to evaluate the quality of the tours almost in real time.
For us it is vital that the rating is usually very high, the average rating is 9 out of 10, if it falls below that rating for us it is an alert, a signal that we have to see if there is another better alternative or we should work with the operator to fix it.
How do you work together with agencies and affiliates to continue growing?
We work together with travel agencies to continue growing, we have more than 17,000 affiliates and we are also working with hotels, in fact, we already have more than 10,000 registered properties and they are offering activities to their guests with the security and support that we offer them.
What is your vision of the Mexican market?
Mexico is one of the main tourist destinations worldwide, it has a unique cultural diversity, a welcoming climate and a world-renowned gastronomy. Each of these attributes are reflected in the growth figures of Civitatis with more than 118.14% vs. May 2019. Similarly, the increase in requests to carry out tourist activities on our platforms went from 271 in May 2019 to 671 in May 2022.
Similarly, the increase in internal destinations available to users on the platform increased, as Mexico went from having 41 to 78 active destinations, with the favorite local destinations being: Mexico City, Huatulco, Riviera Maya, Cancun and Playa del Carmen. Likewise, the main tours carried out were: The Tour of Mexico City and the excursions made to Teotihuacán, Puebla, Cholula, Basilica of Guadalupe, Tlatelolco and the Xel-Há natural park.