Yucatan exceeds pre-pandemic figures and goes for more

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Yucatan exceeds pre-pandemic figures and goes for more
Michelle Fridman, SEFOTUR
Source: Travel2latam
May 26, 2022

During the first quarter of 2022, the Mexican destination received more tourists than in the same period of 2019

Yucatan is a place rich in diversity of natural, cultural and heritage attractions, more than 3 thousand impressive cenotes and 378 km of beautiful white sand beaches and emerald and turquoise waters, it has a wide and varied fauna; it is the home of the pink flamingo in Mexico; archaeological zones of world relevance such as Chichen Itza and Uxmal, a cultural mosaic where the living culture of the Mayans stands out; a vast and exquisite gastronomy, colonial cities, magical towns and much more. 

The destination is experiencing an excellent moment at this time, with numbers of tourist arrivals and new flights that arouse great expectations. To find out more details, during the Tianguis Turístico de México, we have been able to exclusively interview the Secretary of Tourism Michelle Fridman. We share her responses below: 

How do you describe the current status of the destination in terms of tourist arrivals and connectivity?
We are very happy because connectivity, which in the end is the point of entry and access to our state, has grown strongly. We have already recovered practically all the seats that we had prepared, we bring a 200% recovery on international routes, that means that we have more routes than we had before the pandemic. We are flying through Miami, Dallas, Houston, Toronto, Oakland and Havana. In addition, we open Guatemala.
More and more people can travel directly to our Merida airport and many more can continue to do so through the Cancun airport.

How do you prepare your workforce to support growth?
We are training the personnel of the tourism industry so that they can be ready to attend to all this tourism that is arriving. It is a very important aspect because we have already recovered the pre-pandemic tourist arrival numbers. I can even say that in the first quarter of this year, despite having the Omicron variant, we had more tourists than in the first quarter of 2019 and that is excellent news because that was a record year for us.

What segment are you betting on right now and why?
We are working very hard on the issue of gastronomy, in Yucatan it is something that we have wanted to bet on, not only but in an important way. It is a very transversal segment that impacts the entire industry. All the tourists who visit us want to enjoy the flavors of Yucatan, so we are carrying out several gastronomic events, gastronomic routes, gastronomic media coverage, and we are going to be promoting what makes us so unique.


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