IHG opens the second avid in Mexico in Tijuana

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IHG opens the second avid in Mexico in Tijuana
Source: IHG Hotels & Resorts
May 30, 2022

The 126-room hotel is located just 10 minutes from the airport

IHG Hotels & Resorts, one of the world's leading hotel companies, announces the opening of the avid Tijuana Otay Hotel. This is one of the newest brands within the essentials collection in the IHG portfolio and is already expanding rapidly in North America, surpassing 50 open properties. avid Hotels has gained tremendous momentum thanks to its distinctive brand promise: the basics done exceptionally well, which attracts travelers in urban and emerging destinations.

The official ribbon-cutting event was held today, with the assistance of Lic. José de Jesús Quiñonez, Undersecretary of Tourism of the Government of Baja California. Also present, on behalf of IHG Hotels & Resorts: Jorge Apaez, Chief Operating Officer for Mexico, Latin America and the Caribbean and German Ongay Regional Vice President of Development and franchise sales for Mexico; by Flecha Amarilla, Arturo Pinto Aguilar and Daniel Rodríguez Martínez, President and Vice President of the Board of Directors respectively; as well as directors and managers of the same group, as well as business partners and authorities of the state government.

The avid Tijuana Otay hotel, owned by Flecha Amarilla, represents an investment of 150 million pesos in this prosperous border city and operates under a commercial license agreement with IHG Hotels & Resorts.

Located in the Otay area, known for its easy access to main avenues and its proximity to the Tijuana Internacional and Misión de las Californias industrial parks, the new property is a 10-minute drive from the airport. It is made up of five floors, with 126 rooms and has a gym, public spaces for breakfast, relaxation and co-working, a convenience market and parking. Other nearby points of interest include the Otay Shopping Center, the new Peninsula Shopping Center, the River Zone, the Cultural Center, and the Chevron and Caliente stadiums.

The hotel offers travelers just what they need. The rooms are clean, comfortable and modern. All rooms are equipped with the IHG Studio, allowing guests to project their entertainment directly from smartphones and personal devices onto the 55-inch televisions in each room. Plus, the IHG Connect service provides enhanced Wi-Fi and a seamless browsing experience.

Complimentary breakfast is complemented by a select number of high-quality, brand-name grab-and-go items, including a hot breakfast option, along with fresh-brewed coffee. Guests will have a restful sleep thanks to a mattress and bedding of the best quality, acoustic insulation in walls, materials and design, as well as blackout blinds. The spacious and functional rooms also include a work space and an open wardrobe, while the IHG Clean Promise brand standard guarantees the highest standards and quality protocols in hygiene and cleanliness.

Karen Gilbride, Vice President of avid Hotels, commented: "We are very excited about the continuity that this second opening in Mexico brings to avid Hotels, and the momentum we have gained in the region. This brand is an excellent product that filled a void Their dedicated and intentional focus on meeting the most important needs in hospitality puts us at a head start toward fulfilling our ambitions and enables us to consistently deliver the essentials done exceptionally well, at a fair price. ".

Jorge Apaez, IHG Chief Operating Officer for Mexico, Latin America and the Caribbean, added: "It is very gratifying for me to share the news about the official opening of this property with Flecha Amarilla as business partners, because it represents the joint work of two companies committed to the development of the tourist infrastructure, so necessary for the economy of Mexico.Avid Hotels is a disruptive and exciting brand, with clear differentiators of superior quality, which I am sure will quickly position it as a favorite of travelers in Tijuana, as well as in other cities where it will also be available soon". 

After its debut in Mexico, in Fresnillo, Zacatecas in 2020, a strong response from guests, investors and developers towards the brand is evident, with 14 projects underway in Mexico, which will open in the coming years in cities such as Guadalajara, Queretaro and Mazatlan.


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