Bahia Principe and Soltour promote the Caribbean in a joint campaign

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Bahia Principe and Soltour promote the Caribbean in a joint campaign
Source: LinkedIn Encarna Piñero Garcia
May 30, 2022

A short film invites you to live a complete experience, beyond the sun and the beach

Bahia Principe Hotels & Resorts and Soltour (Grupo Piñero's tour operator in Spain and Portugal) present a different Caribbean in their new joint campaign. Both companies come together to value this destination as a place to enjoy unique experiences beyond resting on the beach.

"The best version of you"', a short film starring the popular Spanish actor Hugo Silva and directed by the director Daniel Sánchez-Arévalo, winner of a Goya Award. Soltour and Bahia Principe Hotels & Resorts want to strengthen and promote the Caribbean as a destination in which to live unique experiences that go beyond the traditional tandem of sun and beach.

Thus, the actor commented on his experience on the set "it is the perfect setting, unbeatable" and confesses that he was attracted to the project by both the place and the story that is told.

The spot is an innovative format for the tourism sector, closer to a short film, a story between two travelers who fall in love between unique landscapes and a wide variety of unrepeatable experiences is transferred.

To present the Caribbean as that 'undiscovered jewel', the campaign combines real happiness, the essence of Bahía Príncipe Hotels & Resorts, thanks to its 20 resorts in Mexico, the Dominican Republic and Jamaica, and the possibility of creating the best experiences, a great portfolio of activities to do in destinations, thanks to Soltour.


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