Meliá will promote carbon neutral events in the new MICE stage
The hotel chain announces at IMEX in Frankfurt a pioneering initiative to measure, reduce and offset the carbon footprint of events
After two years of interruption due to the pandemic, the events and meetings sector is beginning to show signs of recovery around the world and is facing a new stage marked by trends and lessons learned after Covid-19. In this scenario, Meliá Hotels International is redefining its value proposition for MICE professionals and it is doing so with a priority objective: to be a strategic partner and facilitator for holding more sustainable events, a fundamental attribute that will mark the new direction of the industry.
To achieve this, the company has just announced at IMEX Frankfurt (the international fair for the MICE industry) a pioneering initiative that will allow the carbon footprint of events held in its hotels to be measured, reduced and offset. This is a fundamental step to move towards carbon neutrality and respond to a need that is increasingly in demand among professionals in the sector.
As concluded in the IMEX framework, sustainability has gained ground, during the pandemic, to become a priority for event organizers. As explained by José Miguel Moreno, VP Corporate & MICE Sales Strategy at Meliá Hotels International, "our goal is to involve our clients in the fight against climate change and move forward together in the decarbonization of events, so we are very proud to give our first steps to promote the sustainable transformation of the MICE sector”.
Thanks to the strategic collaboration of Creast, a technology company specialized in measuring, reducing and compensating for the environmental impact of events, Meliá will provide its MICE clients with a tool that allows them to calculate, rigorously and traceably, the amount of CO2 generated in each event , both in transport, energy and water consumption, materials and waste generated, catering services and accommodation.
These measurements will be key to detect opportunities to reduce the footprint and to set ambitious and achievable goals. In addition, they will constitute a fundamental knowledge base to advance in the definition of more sustainable events and meetings in the Meliá group hotels, supporting the company's global emission reduction objectives.
On the other hand, to advance in carbon neutrality, Meliá will offset the emissions of these events generated within its hotels. To do this, verified environmental projects will be selected, and a compensation certificate will be issued for each event.
The initiative has been tested at the Palma Conference Center and its hotel (Meliá Palma Bay), a benchmark infrastructure for the company in terms of sustainability, and a European pilot will begin at the Meliá Barcelona Sarriá and Meliá Berlin, whose experience The learning process will serve as the basis for exporting the model to a broader set of MICE hotels, which will be incorporated into the project throughout the year.