Embratur promotes Brazilian destinations at IMEX in Frankfurt
The South American country seeks to position itself as a benchmark in the MICE segment with a 152m² booth
Embratur begins its participation in IMEX Frankfurt this Tuesday (5/31), in Germany. The fair, aimed at business tourism and events, will have a 152m² stand of the Brazilian Agency for International Tourism Promotion. The space will be used by the institution's environment for meetings and presentations with the aim of promoting Brazil as a destination for corporate and incentive trips.
Scheduled until Thursday (6/2), IMEX Frankfurt will take place again after two years on hold due to the Covid-19 pandemic. In 2019, more than 14,000 people participated in the event, which included almost 4,000 commercial representatives, 3,400 exhibiting companies and 253 press representatives from 29 countries.
“The return of the possibility of international travel allows Embratur to once again actively participate in events that are essential for the promotion of the country abroad, such as IMEX Frankfurt. These will be fundamental days, with many meetings and negotiations to expand the flow of foreign visitors to our country. The business and events segment is strategic for the Agency and we hope to return from Germany with excellent news and results”, highlighted the president of Embratur, Silvio Nascimento, who will be present at the fair.
Along with Embratur there will be nine co-exhibitors selected through a public call. The state of São Paulo and the municipality of São Sebastião (SP) will be represented, in addition to the entities Visit Iguassu, São Paulo Convention & Visitor Bureau and Rio OVC. Four other tour operators will also be present in Frankfurt during the three days of programming: Blumar DMC, AS Brasil, Be Brazil Travel Partners DMC, Brazil Sensations and Amazon Lord.
Brazil and Germany
Germany is the second European country that sends more foreign tourists to Brazil. According to data from the Tourism Statistical Yearbook, from the Ministry of Tourism, more than 206,000 Germans arrived in the country in 2019, before the pandemic. The expectation for 2022 is to recover 66% of this volume, reaching 136 thousand tourists from Germany in Brazil.
German tourists are among the world's top spenders and travellers. Among those who came to Brazil, 50% came alone and 20% with a spouse. The average daily expenditure for visitors who came for pleasure was US$55, while for those who came for business it was US$57. For 44% of German tourists, the priority is to look for nature, ecotourism and adventure destinations . Another 28% look for cultural destinations, while 22% look for sun and sand. Among the most popular destinations are São Paulo, Rio Grande do Sul, Rio de Janeiro and Paraná.