Successful participation of Panama in IMEX in Frankfurt

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Successful participation of Panama in IMEX in Frankfurt
Source: PROMTUR Panama
June 01, 2022

PROMTUR Panama reinforces the promotion of the country's attractions for the MICE segment at the world-class fair


PROMTUR Panama, the country's official destination marketing organization, reinforces its attractions as a world-class MICE location during IMEX Frankfurt 2022. PROMTUR's participation aims to support the growth of its meetings and conventions sector to levels prior to the pandemic and beyond.

During IMEX Frankfurt, PROMTUR Panama exhibits the state of the MICE and Convention Center industry in the country as a whole and the ease of access and connectivity from North and South America, the Caribbean and Europe. In addition, Panama has a wide hotel offer under highly recognized brands and a new brand platform, "Live For More", which invites visitors to take full advantage of the cultural benefits and unique tourist experiences of the country.

"We are extremely proud to increase awareness of Panama in the MICE industry as business and leisure travel continue in the recovery phase. We offer planners significant assistance through a dedicated and knowledgeable sales and support team. information, a modern hotel product, a wide variety of products and services and incentives to organize or participate in an event in Panama and, of course, opportunities to explore the exceptional biodiversity of the country”, said Fernando Fondevila, General Director of PROMTUR Panama.

The Panama Convention Center, located on the Pacific Ocean at the entrance to the Panama Canal, has an exhibition hall of 15,400m2, 16 meeting rooms with 2,400m2, and as the largest in the region, an occupation of up to 23,000 people. This added to the base of more than ten hotels in the vicinity of the convention center with their own meeting spaces with capacity for 1,000 people each, positioning the country as a strong player in the MICE sector in the region.

"Panama is an authentic destination with a privileged location, a bridge between the new and the old world, and a country with an extraordinarily diverse ecosystem in culture, history and natural beauty," said Fondevila. "Live for More" inspires meeting planners and attendees to add memorable and lasting experiences to their in-country presence that can't be duplicated anywhere else."

Panama offers unparalleled and easy access through direct flights from major international airports. Its capital, Panama City, is a thriving cosmopolitan city with the uniqueness of having a tropical rainforest within the city limits. Visitors can easily enjoy outstanding cultural and natural sites, such as world-class hiking and bird watching in nearby national parks, explore the famous Panama Canal, and enjoy its gastronomy made up of its century-old mosaic population.

The Visit Panama IMEX booth includes representatives from 16 countries from the country's public and private sectors who will provide detailed information about Panama, along with daily activations showcasing the country's colorful culture.

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