Argentina seeks to reactivate the MICE segment

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Argentina seeks to reactivate the MICE segment
Source: CAT
June 03, 2022

The South American country has had an outstanding participation in the IMEX in Frankfurt


With the objective of reaffirming the great opportunities that our country has for this An Argentine delegation traveled to the city of Frankfurt, Germany, from May 31 to June 2, to participate in IMEX Frankfurt 2022. It is one of the the most important meeting tourism fairs in the world.

The delegation had the participation of the president of the CAT, Gustavo Hani; the secretary of Institutional Relations, Horacio Reppucci; the representatives of Inprotur, Pablo Sismanian and Evelin Amaya; the executive director of Visit Buenos Aires, Karina Perticone; the representative of the Villa la Angostura C&V Bureau, Alejandro Rey; and the executive director of the Argentine Association of Organizers and Providers of Exhibitions, Congresses, Events and Convention Bureaus (AOCA), Matías Sket. Likewise, 16 entrepreneurs from the tourism sector participated in the fair.

It should be remembered that, prior to the pandemic, Argentina reached the 18th position in the ranking of the International Congress and Convention Association (ICCA), while the city of Buenos Aires was consolidated as number one in America.

"Our mission was to reaffirm the great potential that Argentina has in this segment, which is once again repositioning itself," stressed the CAT president. During the three days of the fair, the delegation promoted the varied offer for the organization of congresses, meetings, events and incentive trips to our country. In this context, the operating companies and national hotels reported a very good business climate in the meetings they had with their international peers.

The fair took place at Messe Frankfurt. There, it brought together exhibitors from more than 100 countries that participated in the traditional meeting. “Our fundamental task was to accompany the recomposition of businesses and promote the arrival of tourists to Argentina. We are going to continue down this path because we believe that our country has to once again be the protagonist of meeting tourism worldwide”, said the president of the CAT, Gustavo Hani. 

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