Mexico seeks to boost the arrival of Canadian tourists

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Mexico seeks to boost the arrival of Canadian tourists
Source: Sectur
June 07, 2022

The Secretary of Tourism began a work tour of Vancouver where he meets with the leaders of the sector


During the first day of activities, and accompanied by the Consul General of Mexico in Vancouver, Berenice Díaz Ceballos, the head of the Ministry of Tourism (Sectur) met with the Minister of Tourism, Arts, Culture and Sports of British Columbia, Melanie Mark , with whom he exchanged information to increase tourism between both countries.

Mark thanked the Tourism Secretary for his visit and interest in Vancouver, and invited him to strengthen this exchange with all of Canada. He recognized that there is important work to be done to reactivate tourism in Canada, and highlighted that Mexico is an example for its policies that allowed it to recover quickly.

Torruco Marqués pointed out that the policy of President Andrés Manuel López Obrador is based on making tourism a tool for social reconciliation.

The minister indicated: “Tourism, sports and culture are important through these exchanges. For Canada, ethnic groups and indigenous communities are also a priority”.

As part of the actions of the Operation Knocks on Doors program in Vancouver, the head of Sectur, together with authorities and representatives of tourist associations in our country, carried out a series of actions to reactivate and expand the tourist exchange between both countries; in addition to promoting Mexico's destinations before government agencies and the private sector.

He highlighted that Canada is the second largest source market for international tourists and Mexico is the fifth largest market of entry for Canada; which represents a strong movement of visitors that generate millions of dollars in tourist spending.

During Operation Knock on Doors, the Secretary of Tourism held a meeting with Keith Henry, president and CEO of the Indigenous Tourism Association of Canada, with the purpose of undertaking indigenous nature tourism projects in Mexico.

In this meeting, they agreed on the importance of dignifying and strengthening indigenous communities that are of great value to cultures and a fundamental part of our roots, and different projects will be analyzed to undertake ethnic and nature tourism in Mexico.

Torruco Marqués also spoke with Marsha Walden, president and CEO of Destination Canada, about the trends in the bilateral relationship between the two countries, the collaboration agreements that will boost tourism activity.

In this meeting, the representatives of the destinations of Mexico presented their attractions and tourist products.

The Undersecretary of Tourism of Baja California, José de Jesús Quiñonez Ramírez, presented the wine route in the entity, and invited the 43rd World Congress of Vine and Wine to be held in Ensenada from October 21 to November 3, 2022.

For her part, the director of Promotion, Sales and Marketing of the Tourism Promotion Trust of the State of Nayarit, Lucero Guerrero Brambila, highlighted: "Something important is happening in Nayarit", since the state currently ranks first in investment .

The Undersecretary of Sustainable Tourism of the Nuevo León Tourism Secretariat, Sara Riojas de la Peña, spoke about air connectivity and scheduled international events that encourage the arrival of visitors.

Meanwhile, the Project Development Manager of the Los Cabos Tourism Trust, Paulina Aguilar, detailed the offer for meetings tourism, health; as well as sustainability and air connectivity.

In this tour they attend on behalf of Sectur, the Undersecretary of Tourism Humberto Hernández-Haddad; the General Director of Promotion and International Affairs, Emmanuel Rey; and the director of Social Communication, Enrique Avilés.

On behalf of the private sector, the president of Concanaco Servytur, Héctor Tejada Shaar, as well as the presidents of the Cancun, Puerto Morelos and Isla Mujeres Hotel Association, Jesús Almaguer Salazar; and from the Mexican Association of Travel Agents, Eduardo Paniagua.

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