Visit Buenos Aires returned from IMEX in Frankfurt with a positive balance
During the event, destination officials held more than 30 key meetings
The city of Buenos Aires presented its offer for the meetings and congresses segment during the IMEX Frankfurt professional fair, one of the most important fairs worldwide for this sector, which took place in Germany from May 31 to June 2.
The Argentine delegation, which included Visit Buenos Aires, the city's public-private international promotion agency, was attended by 20 representatives from the private sector.
For three days, more than 5,000 carefully selected buyers participated in a series of pre-arranged appointments with suppliers from around the world. In this framework, Visit Buenos Aires attended an agenda of more than 30 meetings in which its Executive Director, Karina Perticone and Mariano Castex, President of the Buenos Aires Convention and Visitors Bureau, were present.
“Our goal is to reposition the city as a leader in LATAM in hosting congresses and conventions. We understand that the meeting tourism industry has a very important legacy for society”, said Karina Perticone, Executive Director of Visit BA.
This action marks the continuity of the work that Visit Buenos Aires has been carrying out to position the City as the most attractive destination in Latin America, with a focus on the strategic segments MICE, luxury tourism and LGBTQ+, international student segments and digital nomads.
In this sense, during the month of May, the city hosted the MICE Week, in which three relevant international events for the sector were held. They had more than 80 international and 200 national hosted buyers, responsible for organizing events around the world and more than 2,400 meetings were held.
2019 was a record year for business tourism in the City, as 127 congresses and conventions were held and spending per trip was 72% higher than the average for leisure travel. This allowed 450,000 people to visit Buenos Aires, leaving a total expenditure of US$500 million.
Likewise, in the 2020 edition of the annual ranking prepared by the International Congress and Convention Association (ICCA), the City was in first place in America, a position it retains for the eleventh time. This is due, among other factors, to the joint work that since 2008 has been carried out at the country level in the Strategic Marketing Plan for Meetings Tourism.
In turn, Buenos Aires was ranked number 11 worldwide. It is worth noting that the first positions are occupied by Paris (237), Lisbon (190), Berlin (176), Barcelona (156), Madrid (154), Vienna (149), Singapore (148), London (143), Prague (138), Tokyo (131) and Buenos Aires (127), making it the only city in America that is part of the world top 20.