Brazil focuses on the issuing market of the United States

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Brazil focuses on the issuing market of the United States
Source: Embratur
June 13, 2022

On May 24, Embratur began the “Visit Brazil. A wow experience”, with the aim of promoting Brazilian destinations

The forecast of the World Travel and Tourism Council (WTTC) of a strong recovery of international tourism during the summer holidays in the northern hemisphere has been confirmed as an encouraging scenario for Brazil. Historically among the best sun and beach destinations in the world -the leading segment in search of flights in this period-, the country is heading back to the North American market. According to a survey by Embratur's Marketing and Competitive Intelligence Management with the International Air Transport Association (IATA), 71,931 tickets were purchased from the US to disembark in Brazilian cities between June and July 2022.

Until this Thursday (6/9) 46,359 tickets had been purchased from the United States to Brazil for arrivals in June. The number is very close to the pre-pandemic scenario, when 52,732 tickets were purchased for the same month of 2019. By July, 25,572 tickets had already been purchased. The number is expected to grow significantly by the end of the month, as US travelers historically purchase tickets closer to departure date. In 2019, 51,504 tickets were sold for the month of July.

The movement of reservations is still timid, with 25,572 purchases so far, against 51,504 registered in 2019. It should be noted that, historically, travelers from the United States buy tickets closer to the departure date.

The 2022 numbers are also higher than the same period in 2021, when 61,487 tickets were purchased (27,774 for June and 33,713 for July).

“This is a demonstration that international tourism is regaining strength and Embratur is attentive to this movement. In May we started our new campaign for the US market and we are sure that Brazil will be remembered as one of the best destinations for North Americans”, says the president of the Agency, Silvio Nascimento.

On May 24, Embratur began the “Visit Brazil. A wow experience”, with the aim of promoting Brazilian destinations for Americans. For 30 days, the Agency promotes a fun theme full of American interjections in five different cities: New York, Los Angeles, Dallas, Houston and Washington.

In addition to the campaign, which is present in strategic panels, open and closed TV, social networks, banners on specialized tourism websites, portals, airlines and the press in general, the promotion of Brazil in the United States includes a press trip and road shows in four cities in the United States (Chicago, Miami, New York and Las Vegas) and one in Canada (Toronto). Between June 27 and July 4, Embratur will take five North American journalists and influencers to discover the beauties of the Pantanal and Bonito, in Mato Grosso do Sul.

beaches in brazil

With sun and beach destinations dominating the international travel search, Brazil is positioned as a unique option in the world. The latest TripAdvisor ranking of the best beaches in the world points to the country as the only country in the world that has three in the top 10: Morro de São Paulo (BA), in fourth place; Baía do Sancho (PE), in seventh; and Baía dos Golfinhos (RN), in ninth place. The best beach in the world chosen in 2022 was Grace Bay, in the Turks and Caicos Islands.

According to ForwardKeys, a leading travel and analytics company and WTTC partner, other countries that performed well this summer in the Northern Hemisphere include Costa Rica, Aruba, the Dominican Republic and Jamaica.


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