Panama receives FIEXPO Latin America

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Panama receives FIEXPO Latin America
Source: PROMTUR Panama
June 14, 2022

The Central American country will host the next 3 editions of the event and thus positions itself as a destination for the MICE segment

Panama today announces the opening of FIEXPO Latin America, one of the main fairs in the region specialized in the meeting industry, which celebrates its 15th edition and is expected to bring together more than 2,500 participants, including exhibitors, visitors and industry professionals . The new Panama Convention Center will host this event for three consecutive years, highlighting the country's promotion strategy focused on bringing the MICE sector to levels higher than pre-pandemic levels, based on the ease of connection for all of Latin America, the expansion of its hotel offer with highly recognized brands, and the launch of the new tourism brand platform "Panamá Vive Por Más" that invites visitors, for pleasure or business,

“We are proud to host FIEXPO Latin America in order to continue publicizing the incredible advantages of Panama for the meetings, events and incentives (MICE) industry segment, based on its key location in the region and ease of access, the variety of its meeting space, and the hotel options both in Panama City and throughout the country. We offer meeting, event and incentive planners a dedicated support team and a variety of services and benefits, as well as opportunities to explore the country's exceptional biodiversity, making the event an unparalleled experience," said Fernando Fondevila, CEO for PROMTUR Panama, the official marketing organization of Panama.

FIEXPO Latin America will connect the main destinations and specialized suppliers in the meetings, events and incentives industry with the most outstanding buyers in Latin America. For this edition, it will have more than 390 exhibitors, 860 hosted buyers and commercial visitors, 9,200 business meetings, all of which is estimated at an average of 391 million dollars of business generated and more than 6 million dollars of investment by of the fair at the destination. The participants will have the possibility of accessing an academic exchange of the highest level with indisputable references selected jointly with MPI, SITE, ICCA, UFI, PCMA, Destinations International, COCAL and AFIDA, which will address important thematic axes such as: ICCA /FIEXPO Next Generation Summit, FIEXPO Convention Bureau One Cay Challenge,

The new Panama Convention Center, venue for the event from now until 2024, is located on the Pacific Ocean at the entrance to the Panama Canal, has a 15,400m2 exhibition hall, 16 meeting rooms with 2,400m2 and space for 23,000 people. In terms of hotels, Panama City has approximately 20,000 rooms, to which are added 10,000 more rooms throughout the rest of the country, with very easy access. Due to its small size and its peculiar geographical shape, visitors can go from one coast to another in a matter of hours, making it the only place in the world where you can see the sun rise in the Pacific Ocean and set in the Caribbean Sea, on the same day.

The recent implementation of the new tourism brand platform "Panamá Vive Por Mas" reinforces the offer for those who visit for meetings or conferences. “Panama Vive Por Mas” inspires meeting planners to actively participate in the unique cultural and tourist experiences of the country, creating stimulating moments through endless activities such as the appreciation of its exceptional historical heritage, visits to communities ethnic, natural parks, Caribbean beaches, and of course, the Panama Canal”.

The country's Sustainable Tourism Master Plan 2020-2025, recognized by UNESCO as an example of innovation and sustainability, highlights the fundamental pillars of the country's heritage that include cultural heritage (multifaceted culture), green heritage (extraordinary biodiversity) and natural heritage. blue (wonders of the ocean). Examples include the work that the Panama Tourism Authority (ATP) is carrying out with local and indigenous communities to revive tourism in various areas. In the Panama Canal basin, you can travel up the Gatun River to visit the Emberá Community, one of the seven indigenous communities that inhabit Panama. In Bocas del Toro, The National Government collaborates with coastal Afro-Caribbean communities to highlight the region's unique gastronomy that originates from Caribbean roots and has evolved over decades of local influence. In the Chiriquí Highlands, where the indigenous Ngäbe and Buglé communities harvest Geisha coffee, the most valued in the world, the government has expanded its coffee circuit to include a variety of tourist experiences on local farms.

With more than 30 local exhibitors, the Visit Panama booth during FIEXPO Latin America will welcome agents and meeting planners with daily activations that will offer a quick glimpse of the riches of the country while receiving educational information and details about the solid offer of the destiny.


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