Mexico, leader in Green Key and Blue Flag badges in the American continent

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Mexico, leader in Green Key and Blue Flag badges in the American continent
Source: Sectur
June 14, 2022

The Secretary of Tourism pointed out that Sectur promotes the conservation and sustainable use of biodiversity in tourist areas

The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, announced that Mexico ranks first in the American continent in establishments with Green Key and Blue Flag distinctions, for beaches, marinas and tourist boats.

Attending as a witness of honor the delivery of Green Key badges for 150 Grupo Posadas hotels, the head of the Ministry of Tourism (Sectur) pointed out that this recognition is a guarantee of sustainability in the management and operation of the lodging centers, attached to strict regulatory criteria stipulated by the Foundation for Environmental Education.

He commented that this praiseworthy initiative, which emerged in Denmark in 1994, represents a commitment to the environment and to the competitiveness of the tourism sector; and that Mexico occupies the eighth place worldwide in establishments with this distinction, and the first in the American continent.

He indicated that, to date, the Green Key badge has been awarded to just over 3,500 companies in 65 countries around the world, including Mexico, with 157 hotels in 31 states of the Republic.

Torruco Marqués highlighted that in 2019, the hotel industry represented 29.8% of the Tourism GDP and 9.7% of employment. It currently has around 854,000 rooms in more than 24,000 lodging establishments, which keeps us in seventh position in hotel infrastructure worldwide.

He underlined the recovery of the hotel sector in Mexico, since in the first quarter of the year the average occupancy in 70 monitored tourist centers was 52.8%, this is 22.7 percentage points above what was registered in the same period of 2021, and only 9.0 of what reached in 2019.

He added that the total arrivals of tourists to hotel rooms from January to April of this year increased 57.2% compared to the same period in 2021, and is 11.2% of what was obtained in 2019. In addition, in this period they captured 8 thousand 673 million dollars for international tourists, 123.8% more compared to the same period of 2021, and 3.7% above the currencies registered from January to April 2019.

The head of Sectur pointed out that, due to the relevance of the hotel sector in our country, "it is essential that it is always at the forefront and is an example of sustainability, an increasingly recurring theme in the practice of tourism given the increasing deterioration of our natural attractions.

He specified that, in order to respond to this situation, the current administration headed by President Andrés Manuel López Obrador, through Sectur, created the strategy "Mexico Reborn Sustainable", from which projects and programs of social welfare and harmony with nature, in order to meet the sustainable development goals of the 2030 agenda.

“Among these projects is the 'Ruta del Pescado de Moctezuma', which seeks to promote experiential education, since tourists enjoy their biocultural environment and at the same time learn from the place they visit. The route integrates six states of the Republic, eight Magical Towns and six World Heritage Sites”, declared Torruco Marqués.

Another project is Kuxatur (live tourism, in Mayan), focused on the conservation and sustainable use of biodiversity in tourist areas, which has financing from the Global Environmental Fund (GEF) for 7.4 million dollars and is implemented in the Reserve of the “Sian ka'an” Biosphere, in Quintana Roo; in the “Sierra La Laguna” Biosphere Reserve, in Baja California Sur; and Huatulco, in Oaxaca.

"Likewise, we promoted the 'Blue Flag' program, a distinction awarded to beaches, marinas and tourist vessels for their excellence in environmental management and management, safety and services and information and environmental education, among other issues," said the Secretary of Tourism.

He emphasized that Mexico occupies the first place in America in places with this distinction and the tenth globally, however, in terms of certified tourist boats, we are in the first position in the world.

Torruco Marqués highlighted: “In the Secretariat I am in charge of, we recognize the importance of certifications in the field of sustainable tourism, because it is an instrument that projects a better image of our companies and our destinations at an international level, and generates trust in tourists. . My congratulations to Grupo Posadas and to each of the winners, because their effort to create a different form of tourism, which cares for and protects the environment, underpins Mexico as a Green Destination”.

For his part, José Carlos Azcárraga, CEO of Grupo Posadas, commented that they are working on solving two great challenges of the current era: reversing the effects of climate change, and the search for a more equitable society; through actions that contribute to the preservation of flora, fauna, the earth, the atmosphere and the oceans for the present and the future of new generations.

“We have done a lot and we are very proud of it, but we know that there is still much more to do, and we will do it in the hands of experts, such as the case of The Foundation for Environmental Education Mexico, which promotes sustainable development through education. environment, and that today gives us the Green Key distinction for our commitment to the environment and social responsibility”, he pointed out. 

On his occasion, Joaquín Díaz, executive director of The Foundation for Environmental Education Mexico, pointed out that he has found in Grupo Posadas an important ally to promote the sustainability of the hospitality industry.

He indicated that through the Green Key badge, compliance with applicable environmental regulations is given, and that is where the Tourism Secretariat is another great ally, through the Undersecretary of Certification; knowing and endorsing the candidacies, so that an international steering committee validates the distinctive that each hotel has managed to accredit with the folders that are integrated.

Also present at the delivery of the Green Key badges were the Undersecretary of Tourism, Humberto Hernández-Haddad; and the Vice President of Posadas Hotel Operations, Enrique Calderón.


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