Sectur and private initiative join efforts to attract tourists to CDMX

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Sectur and private initiative join efforts to attract tourists to CDMX
Source: Sectur
June 16, 2022

"If there is any place that has a wide variety of tourist attractions, it is the capital of our country" said Secretary of Tourism Miguel Torruco Marqués

In order to encourage the arrival of new tourists to Mexico City and make them fall in love with its attractions, the Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, highlighted the work carried out by the public sector in coordination with the private sector .

When participating in the presentation of the "Promotes Tourism CDMX" campaign, carried out by Coparmex Mexico City through its Tourism Commission, the head of the Tourism Secretariat (Sectur) stressed that this initiative is essential to promote tourism in the city. most visited city in Latin America by tourists staying in hotels, and the second in foreign visitors, after Cancun.

“If there is any place that has a wide variety of tourist attractions, it is the capital of our country, since we can practically find everything: archaeological zones such as Cuicuilco, the Templo Mayor, Cerro de la Estrella and Tlatelolco. We also have the Basilica of Guadalupe, one of the most visited Catholic sanctuaries in the world, and of course, a wide and varied cultural activity, as it houses 170 museums and four World Heritage Sites: the Historic Center, Xochimilco, the campus headquarters of the National Autonomous University of Mexico and the Luis Barragán House-Workshop”, he commented.

He indicated that to promote tourist activity in Mexico City, air and land connectivity is essential, for which the Metropolitan Airport System has been strengthened with the inauguration of the Felipe Ángeles International Airport, together with the Mexico City International Airport. and the Toluca International Airport.

Torruco Marqués pointed out that in 2021, there were a total of 106 thousand 65 national and 40 thousand 103 international flights to Mexico City, with a flow of 12 million 696 thousand 441 national passengers and 5 million 83 thousand 109 international; the latter from the United States, with 60.7% of the total; Colombia, 6.1%; Spain, 5.5%; Panama, 3.8%; and France, 2.8%.

In addition, the country's capital is connected by five toll highways to the main destinations in Mexico and more than 50 bus lines that provide service through four terminals, with the capacity to serve 27 million passengers annually.

He stressed that in 2021, around 26 million passengers arrived in Mexico City, who were transported by bus with tourist service, representing 3.9% of the 675 million who traveled throughout the country. 

The head of Sectur recognized the effort of private initiative, as well as the close work with the Government of Mexico to promote tourist activity in the country's destinations, in this case the capital, and called for the use of imagination and innovation to capture the interest of travelers.

"Public and private sectors work together so that our visitors return again and again to this cosmopolitan destination, and above all, we join efforts to attract new tourists who know and fall in love with Mexico City," he declared.

Torruco Marqués added: "The development of tourism products is essential to prevent the decline of a destination and, therefore, continue with its process of consolidation and positioning in the world market, which over time requires new and better attractions to satisfy the needs and expectations of an increasingly informed tourist.

He made the invitation for the 47th edition of the Tianguis Turístico México, which for the first time in its history, will be held in Mexico City from March 26 to 29, 2023.

“The City Banamex Center will be the stage that will give life to this great event, in which we expect the attendance of 15,000 people, the participation of 100 nations, around three thousand buyers, the holding of 80,000 business appointments, as well as as an occupation of 40 thousand hotel rooms”, he specified.

For her part, the Secretary of Tourism of Mexico City, Rebeca Sánchez Sandín, endorsed her support for the initiative presented by Coparmex Mexico City: “This campaign is the reflection of a new era that we are already fulfilling in Mexico City. , in which the riches and the wonderful thing that it offers will be shown”.

Meanwhile, the president of the Coparmex CDMX Tourism Commission, Armando Culebro Trujillo, accompanied by the president of the organization, Armando Zúñiga Salinas, explained that the "Impulsa Turismo CDMX" campaign is based on digital marketing and has the support of 20 young influencers, who will highlight the tourist attractions of Mexico City, with the main purpose of encouraging the arrival of new travelers.


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