Novotel will offer a series of activities celebrating the launch of LIGHTYEAR
The Accor hotel chain brand announced an innovative initiative for the launch of the new Disney and Pixar film
Novotel joins this launch with special offers, surprises and fun activities inspired by the film to delight its guests, fans and followers in its hotels in more than 50 countries around the world. Novotel's collaboration with Disney and Pixar has already been successful in the release of previous films such as SOUL and LUCA.
“The Novotel team is delighted to bring the LIGHTYEAR experience to our hotels,” said Nadège Keryhuel, Global Vice President of Mid-Segment Brands at Accor. “Disney and Pixar have worked their magic again by creating a story that all travelers can relate to, whether in space or here on Earth; such as preparing for a trip, the desire to explore and discover a destination, handling unusual situations and accepting the unexpected are all part of the travel experience. At Novotel, we stand ready to help our guests enjoy the journey and make the most of their time together on the road."
As part of Novotel's collaboration with Disney and Pixar's LIGHTYEAR, participating hotels will offer a series of “otherworldly” activities for staying families. When children arrive at the Novotel for their holidays, they will be surprised by a variety of Disney and Pixar LIGHTYEAR cards, games and stickers to colour. Each member of the family will receive their own boarding pass, inviting them to embark on a family mission, suit up as Buzz using an exclusive Snapchat Lens filter, or pose with a digital Buzz in the lobby via augmented reality.
“Families are looking forward to a very special summer vacation this year, and for those who stay at Novotel, we want this campaign celebrating LIGHTYEAR to make their travels even more exciting and memorable,” said Keryhuel.
Novotel has long welcomed families and children as important guests, even giving them small gifts upon arrival. Families receive complimentary bed and breakfast for up to two people under the age of 16 in their room, or they can choose to book a second “extra family room” at a 50% discount. Families going out on Sundays also enjoy a relaxed day with the option of a late check-out at 5:00 pm (subject to availability), giving them even more time to enjoy the entertainment in the lobby and the play areas designed for all ages.