Cathay Pacific Airways extends its partnership with Sabre to distribute NDC content
Hong Kong Domestic Carrier to Deploy Saber Technology to Expand Its Access to More Personalized Travel Experiences and Drive New Revenue Opportunities
Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology that powers the global travel industry, today announced that it is expanding its relationship with Cathay Pacific Airways, which will give Saber-connected travel agencies globally the ability to access the Dynamic content from Cathay Pacific's New Distribution Capability (NDC) via Saber's digital travel marketplace.
The recent agreement gives Saber greater traction on its NDC roadmap while also creating modern sales opportunities for Cathay Pacific, enabling Saber-connected agencies to purchase, book and service Cathay Pacific content to create voyages. and more personalized experiences for the traveler. This new agreement follows the one signed with Cathay Pacific earlier this year, in which Cathay Pacific selected Saber Fares Manager and Fares Optimizer solutions with the aim of achieving strategic pricing and creating smart offers.
“As we move through the recovery, it is vital that we are able to create differentiated content that reflects the wants and needs that travelers have today and tomorrow,” said Cathay Pacific General Manager of Sales and Distribution Martin Xu. “After we've created that content, we need to make sure as many travelers as possible have access to it, whether through direct or indirect channels. That's why we're thrilled to join Sabre's Beyond NDC family at this critical time for the travel industry."
The agreement builds on a dynamic NDC roadmap that Saber has established for the remainder of 2022 to further enhance its capabilities. It also comes into effect as Cathay Pacific resumes flying to more destinations following adjustments to travel to Hong Kong.
“NDC is more important than ever as the travel industry looks to ride this wave of recovery, and 2022 is turning out to be a key year for our NDC efforts,” said Kathy Morgan, Vice President, Channel Delivery, Saber Travel. Solutions. “As a critical enabler in creating a more dynamic distribution environment, where it is easier to adapt to changing market conditions, NDC is a win-win for both the airline, the agency and the traveler, so we are delighted that Cathay Pacific Please join us as we continue to drive our long-term vision for NDC trade and distribution."