Reactivation in the arrival of foreigners in Colombia stood at 81%
Between January and May 2022, 1.25 million foreign visitors have arrived in the country, which translates into a reactivation of 76%, compared to the same period in 2019
Tourism is not only related to leisure and pleasure, but also to meetings and business, in fact, a quarter of travelers in the world, according to the Tourism Management School, Ostelea, travel to different destinations to carry out of work activities. This is called MICE Tourism (meetings, incentives, conferences and exhibitions), a dynamic segment of the travel industry, which in recent years has gained strength in our country.
According to the International Association of Congresses and Conventions, worldwide, in 2019 Colombia ranked 29th in holding this type of events, with an annual number of 154, being the cities with the highest number Bogotá, with 53; Cartagena, with 42; and Medellín, with 34, generating foreign exchange for more than US$74.5 million and an average expenditure of each visitor was US$422.
In fact, according to ANATO, based on data from Migración Colombia, between January and May 2022, the reactivation in the arrival of foreigners for reasons of tourism, events and business, has been 81%, highlighting the tourism segment with a reactivation of 87%, followed by events and businesses with a 44% recovery, compared to 2019.
In this way, between January and May 2022, 1.25 million foreign visitors have arrived in the country, which translates into a reactivation of 76%, compared to the 1.65 million reported in the same period of 2019. In the case of May, 260,000 foreign visitors entered, that is, a reactivation of 78%, compared to the 330,000 in the same month of 2019.
“The events and business segment has led our country to consolidate itself as a world benchmark , has provided opportunities for employment, a significant economic impact and improvement in international competitiveness and today we see that, after the pandemic, its recovery has been slower”, explained Paula Cortés Calle, executive president of ANATO.
And he added: “we must continue betting on MICE, a segment that, with its seasonal adjustment, allows development throughout the year, regardless of the time or season; open the doors to a traveler with high purchasing power and greater spending capacity; generate more employment in the different national destinations; and make this type of trip extend the time of stay of the travelers”.