Costa Rica receives recognition in Canada
ICT has been recognized as the best tourism institute in Central and South America at the "Baxter Agents' Choice Awards"
The Costa Rican Institute of Tourism was chosen as the best Ministry of Tourism in Central and South America, at the "Baxter Agents' Choice Awards" gala, held on June 23 at the Eglinton Grand in Toronto, Canada, the results of which were made official at beginning of this month of July.
With a total of 1,486 points, the ICT surpassed the rest of its competitors in the same category by almost double the score.
“This award represents great recognition for the ICT and confirms that the promotional actions aimed at the trade segment (travel agents, wholesale travel companies and airlines) that we have carried out as a team are giving results, since the awards are given for direct vote of the travel consultants who promote the destination among their clients,” said Alberto López, General Manager of the Costa Rican Tourism Institute.
At the gala, which was held in person for the first time after the pandemic forced the award ceremony to be suspended for two years and held virtually in 2020, the best airlines, tour operators, tourist transport, cruises, hotels in various categories and tourist insurers, among other classifications of the tourism sector.
This award was also won by the Costa Rican Tourism Institute in 2020, which indicates that it continues to have preference among the agents who voted in 2022.
Canada is the second market generating tourists to Costa Rica after the United States. . From January to May 2022, 87,032 Canadians visited our country by air.
Canadian "best prospects" are a potential market of more than three million potential travelers concentrated mainly in the cities of Toronto, Montreal and Calgary.
The ICT, with the support of its communication and marketing agencies in the United States and Canada, is strongly committed to promoting the destination in its two most important markets in terms of generating tourists through promotional actions aimed at the trade segment ( travel agents, airlines and wholesale companies), which include training programs for the training of Destination Specialists for both markets, participation in international events aimed at travel agents, electronic newsletters with relevant information for travel agents, webinars on various tourism issues in which they have the support of the private sector.
Also alliances with wholesale companies, airlines and travel agent consortiums, familiarization trips for travel agents and "office hours", which are virtual conversation spaces on relevant topics for travel advisors through appointments that take carried out on a monthly basis, among other actions.