The UNWTO Global Conference on Wine Tourism shows the potential of the thriving segment

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https://en.travel2latam.com/nota/75334-the-unwto-global-conference-on-wine-tourism-shows-the-potential-of-the-thriving-segment
The UNWTO Global Conference on Wine Tourism shows the potential of the thriving segment
Zurab Pololikashvili
Source: UNWTO
July 12, 2022

The 2022 edition of the event will be held in Alba, Italy, from September 19 to 21


The Conference has become a leading international forum on trends, tools and opportunities to advance wine tourism. It provides an opportunity for experts and professionals, as well as consolidated and emerging destinations in this tourism segment to exchange knowledge and experiences.

During the official presentation, which was hosted at the Vivanco facilities in Briones, Pololikashvili thanked Spain and La Rioja for hosting the 2023 edition of the Conference, and highlighted the potential of wine tourism as a driver of the growth of local economies and as an engine of social change: “This is a sector that can lead a positive change,  especially in many rural communities, creating jobs and opportunities in the most depopulated areas, boosting economic growth and preserving the natural and cultural environment.”

This is a sector that can lead a positive change, especially in many rural communities, creating jobs and opportunities in the most depopulated areas, boosting economic growth and preserving the natural and cultural environment

The minister stressed that wine tourism “contributes to economic, social, environmental sustainability, adds value, de-seasonalizes product offerings and allows us to visit the rural environment”.

The President of La Rioja, for her part, pointed out the recognition that the holding of the Conference implies for the tourist development of the region: “La Rioja possesses a unique and diverse heritage, both material and intangible, related to wine as food and as a product, and, in turn, that heritage constitutes a leading tourism offering that can and should be further enhanced.”

The 2022 edition the UNWTO Global Conference on Wine Tourism will be held in Alba, Italy, from 19 to 21 September.

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