Sectur promotes accreditation in the LGBTQ+ segment
According to the World Tourism Organization (UNWTO), the segment represents at least 35 million travelers worldwide
The Secretary of Tourism of the Government of Mexico (Sectur), the International LGBTQ+ Travel Association (IGLTA) and the company Queer Destinations, work hand in hand in the promotion of the LGBTQ+ segment in order to achieve the accreditation of destinations and companies in this 2022 .
At the close of the first half of the year, Los Cabos, in Baja California Sur, and some hotels already have this accreditation, such as: W Mexico City and Hyatt Regency Mexico City, in Mexico City; Thompson Playa del Carmen, Grand Hyatt Playa del Carmen and TRS Coral Hotel, in Quintana Roo; The Westin Guadalajara, in Jalisco; Hostik Hostal and TRS Yucatán Hotel, in Yucatán; as well as 19 properties of the City Hotels chain and AVASA-Hertz, a car rental company.
For the second half of the year, work is being done with destinations and companies committed to the inclusion and diversification of the segment.
“The sum of efforts between Sectur, the IGLTA and Queer Destinations allows Mexico to advance in the training and accreditation of governments and tourism companies at the national level, in order to provide security, quality service to the traveler in this segment, in addition to comfortable spaces. and free from all discrimination, thus promoting inclusive and diverse tourism”, said the Secretary of Tourism, Miguel Torruco Marqués.
LGBTQ+ tourism is a market that represents at least 35 million travelers worldwide, according to the World Tourism Organization (UNWTO); In addition, travelers in this segment spend up to 15 percent more than tourists from other niches, and travel at any time of the year, growing as a segment annually 10.3 percent, well above conventional tourism.
In Mexico, according to the INEGI National Survey on Sexual and Gender Diversity 2021, five million people identify themselves as part of the LGBTQ+ population, and 64.3% of this total is economically active, making it a vital niche for the recovery of the tourism industry from the pandemic.
The Sectur, IGLTA and Queer Destinations initiative seeks to make tourism a tool for social reconciliation, capable of democratizing the benefits of tourism for Mexicans, reducing the inequality of the historically discriminated population, and strengthening the diversification of the offer country tourist.
Through this strategy, the IGLTA and Queer Destinations act as a bridge between governments, destinations and companies that seek to serve and diversify this segment, through its international quality label Queer Destinations Committed endorsed by the same association; providing tourism service providers in the destinations of our country, quality standards for the attention of the segment.