MagicBand makes its debut at Walt Disney World on July 27
Technological innovation will enhance theme parks with digital experiences
Beginning July 27, Walt Disney World Resort guests will engage with Disney stories in entirely new ways through the magic of technology, with the launch of Disney's newest wearable device, MagicBand+. The new product will enhance guest visits to Walt Disney World Resort during the vacation destination's 50th anniversary celebration and beyond.
MagicBand+ Unlocks New Interactive Experiences at Walt Disney World Resort
In 2013, Walt Disney World Resort introduced MagicBand, a revolutionary way to make guests' experience at its theme parks and resorts more convenient, including park admission and guest rooms* , shops and restaurants* , Disney PhotoPass service and more. The next generation MagicBand+ will retain those popular features and add new functionality to unlock magical experience moments at Walt Disney World theme parks and resorts.
After a guest enters a theme park, MagicBand+ will come to life at various times with color-changing lights, haptic vibrations, and gesture recognition, enhancing the storytelling of the environment. The handheld device will allow guests to engage with favorite Disney moments in new ways and discover new interactive experiences, including:
- Guests can embark on a “Disney Fab 50 Quest,” a scavenger hunt across all four Walt Disney World theme parks using MagicBand+ to help sprinkle magic dust and interact with golden sculptures of characters. With the Play Disney Parks app, guests can delve deeper into the experience to find clues and track sculptures that will unlock digital achievements, including an augmented reality feature.
- In the "Star Wars : Batuu Bounty Hunters" experience, guests can join the Batuu Bounty Hunters' Guild at Star Wars: Galaxy's Edge at Disney's Hollywood Studios. Using their MagicBand+ to find numerous virtual rewards hidden throughout the Black Spire Outpost, visitors will follow the band's light patterns and haptics to complete their mission. They will then return to the local guild master, who will reward them with Galactic Credits. Guests can also use the Play Disney Parks mobile app to help them reveal their virtual reward using the app's built-in augmented reality thermal viewer**.
- Visitors can experience nightly shows in a new way as their bands light up and compliment the magic in the skies, including “Harmonious” at EPCOT and “Disney Enchantment” at Magic Kingdom Park. MagicBand+ will also be involved as the four theme park icons transform into Beacons of Magic!
These experiences will be available with MagicBand+ when it goes on sale on July 27. Disney Resort hotel guests and Walt Disney World Annual Passholders will have the option to purchase at a discounted price prior to arrival.