Buenos Aires received almost half a million tourists during the winter holidays
With an average hotel occupancy of 70% and an average visitor stay of between 5 and 6 nights, the winter season set a record for tourists in the city and was the most successful since the start of the pandemic
The city of Buenos Aires exceeded occupancy expectations for these winter holidays in the most successful season since the start of the pandemic. According to data released by the Observatory of the City Tourism Entity, between the second and fourth week of July, 474,670 thousand tourists visited Buenos Aires and left an estimated total expenditure of $20,600 million.
“The City of Buenos Aires is also a tourist destination. It is a joy that so many Argentines have visited us during these winter holidays and that 1 in 3 have done so for the first time. This not only benefits the City in terms of consumption and movement, which were in excess of 20 billion pesos, but also because of the work it generates for the citizens of Buenos Aires," says Felipe Miguel, Chief of Staff of the City of Buenos Aires. Buenos Aires.
The average stay of visitors was 5.6 nights. In turn, 70% of the hotel beds in the City were occupied during the season. It was in the third week of July when the highest hotel occupancy was registered, with 77% of the places reserved. Likewise, hotels were the second accommodation most chosen by tourists (35%), while 39% of visitors preferred to stay in the homes of family or friends.
According to a survey by the Observatory of the Buenos Aires Tourism Entity, one out of every three tourists who visited the City during the winter holidays did so for the first time this season. Those who visited the City for the first time came mostly from the Cuyo and Central regions of the country. On the other hand, 52% of the tourists consulted expressed that they visited the City with their family.
During this winter season, most visitors come from the main regions that send national tourists to CABA - the central zone of the country, mainly from the provinces of Buenos Aires and Santa Fe, and the NEA region, specifically Entre Ríos and Misiones. In addition, there was a significant increase in tourists from Patagonia: 1 out of 5 national tourists traveled from Chubut, followed by Neuquén and Río Negro.
For its part, the Tourist Bus continues to break record sales of tickets. During the winter holidays, more than 29,000 tourists toured the City on both lines. In addition, another novelty of the season was the use of BOTI, the City's Whatsapp: more than 24,000 tourists used the tool to inquire about the City's tourist offer.
It is worth noting that those who travel from Patagonia and the NEA choose the plane as the main means of transportation. Thus, Patagonia concentrates more than 35% of frequent flights to the City of Buenos Aires.
“The level of tourist activity reached during these winter holidays shows us that we are on the right track. 2019 was a record year for the sector and knowing that we are approaching those numbers after the crisis unleashed by the pandemic makes us happy. However, in order to promote this reactivation, it is essential to recover connectivity and continue to increase the frequency of national and international flights as a priority so that tourism continues on this path of recovery,” said Lucas Delfino, president of the City Tourism Entity.
In terms of connectivity, during the first half of 2022, there were 14,000 fewer domestic flights (25% less) in Ezeiza and Aeroparque than in the same period in 2019. This generated 875,000 fewer passengers than in the same period in 2019.
Activities in the city
During the 2022 winter season, the City presented more than 650 activities for residents and tourists. The agenda included cultural and recreational activities for all ages, as well as innovative gastronomic proposals and open-air circuits, as visitors appreciate the diversity of the tourist offer in Buenos Aires.
Downtown Buenos Aires continues to be the area with the highest tourist influx in the City, with classics such as the Plaza de Mayo, the Cabildo, the Metropolitan Cathedral and the Government House as the most visited points. The circuit is completed with a tour of Corrientes Avenue with its mythical theaters and the Obelisk. For their part, the neighborhoods of Puerto Madero, La Boca, Recoleta and Palermo are consolidated as “must see” points in Buenos Aires.
In turn, from the Ministry of Culture they highlight that more than 150 thousand residents and tourists enjoyed their activities in the more than 60 spaces that were available in 15 of the communes. These entertainments featured more than 1,800 artists. In addition, the Vivamos Cultura platform, which offers digital cultural content, received more than 200,000 visits.
The city of Buenos Aires has a wide variety of cultural, tourist and gastronomic offers, it has more than 7,000 bars and restaurants, 287 theaters, 380 bookstores, 150 museums and it is the Capital of Tango. In turn, the Tourism in Neighborhoods program offers options to visit different neighborhoods of the City, through the guide of an online map and a downloadable one where the information of the places is detailed, such as green spaces, architecture and gastronomic proposals.