Magical Towns, a key piece to detonate tourism and the economy in Mexico

1024 576
Magical Towns, a key piece to detonate tourism and the economy in Mexico
Source: Sectur
August 23, 2022

The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, announced that the 132 Magical Towns are a key piece to detonate tourist activity, as well as the local, state, regional and national economy

Leading the Protest Taking of the new Board of Directors of the National Network of Mayors of Magical Towns, accompanied by the governor of the state of Oaxaca, Alejandro Murat Hinojosa, the head of the Tourism Secretariat (Sectur) stressed that these towns promote the development of road tourism and domestic tourism, so it is necessary to promote its natural and cultural heritage, as well as its tourism products in all latitudes of the world.

Before municipal presidents, legislators and business leaders, the Secretary of Tourism pointed out that Sectur recently prepared the first economic study on the Magical Towns, thanks to the economic censuses carried out by the National Institute of Statistics and Geography (INEGI), providing new elements and criteria for better decision-making in the appointment of future locations.

Torruco Marqués indicated that these tourist places concentrate 8 million 530 thousand inhabitants, 6.8% of the national total; as well as 4,675 lodging establishments, with 110,697 rooms, representing 13% of the country's supply.

He pointed out that the economic units in terms of tourism in the Magical Towns have grown at an annual average of 5.5%, and until 2018 61 thousand 532 units were registered. Income from the supply of goods and services grew by 14% on annual average, going to 157 thousand 888 million pesos in 2018, and the average income per economic unit in 2018 reached 2 million 566 thousand pesos.

"From the foregoing, it can be deduced that the 'Pueblos Mágicos' brand, for any destination that is awarded the designation, implies an annual increase of 8% of its gross census value added," said Torruco Marqués.

He emphasized that thanks to the correct policies implemented by the president, Andrés Manuel López Obrador, of not restricting international flights, applying the biosanitary protocols developed between the Secretaries of Health and Tourism, in coordination with the private sector and the vaccination strategy, achieved a speedy recovery in the tourism sector after the pandemic.

The Secretary of Tourism recognized the work carried out by Igor Roji during his management at the head of the Magical Towns, and highlighted the great commitment to promote the creation of products such as the new Mexican Hotel Museum, in Orizaba, Veracruz.

He congratulated David de la Peña, mayor of Santiago, Nuevo León, for assuming the responsibility of leading the 132 Magical Towns, which today stand as the new face of tourism in Mexico, a different type of tourism with a social dimension.

"In the Ministry of Tourism and in a server, you will always have an unconditional ally to promote and spread the natural and cultural beauties of the wonderful Magical Towns, as well as their legends, traditions, folklore and gastronomy," said Torruco Marqués.

The head of Sectur recounted this program that emerged in 2001, during Leticia Navarro's administration; and the different strategies that have been promoted in the current administration to diversify tourist activity towards these 132 places.

He highlighted the launch of the Tianguis de Pueblos Mágicos, Hidalgo being the first host, and that it was chosen as the biennial venue. The fourth edition will be held in the city of Oaxaca, from October 11 to 14, 2022.

"We will also have the second edition of the 'International Tianguis de Pueblos Mágicos', which will take place in the second half of next year, in the city of Los Angeles, California," said the secretary, who also mentioned the 47th edition of the Tourist Tianguis of Mexico, which will take place from March 26 to 29, for the first time, in Mexico City.

To improve the urban image of the Magical Towns, Sectur started the "Magic Routes of Color" program, in collaboration with Comex and the "Corazón Urbano" civil association, with the purpose of painting 140 homes and public spaces, which represent an approximate area of 11 thousand square meters, and make 20 artistic murals, with an approximate extension of 600 square meters, which rescue histories, traditions, culture, gastronomy, flora and fauna. This program has impacted 17 Magical Towns.

He also specified the promotion platform "Magic Towns, Unknown Mexico", which is more updated and renewed than ever.

The Secretary of Tourism called on the mayors of the Magical Towns to unite wills and creativity to consolidate these incomparable tourist sites in Mexico as a symbol of our national identity, and to "work tirelessly to improve their image and living conditions of its inhabitants. Let's make these destinations become a 'focus' of tourist attraction for our potential tourists”, concluded Torruco Marqués.

Alejandro Murat Hinojosa, governor of Oaxaca, emphasized the tourist diversity of the state of Oaxaca, and invited people to attend the celebration of the magic of Mexico, from October 11 to 14 in the city of Oaxaca, in the fourth edition of the Tianguis de Pueblos Mágicos.

For his part, Juan Carlos Rivera Castellanos, Secretary of Tourism of Oaxaca, in his capacity as president of the Association of Secretaries of Tourism (Asetur), recognized the essential role that the Magical Towns have in promoting tourism.

On his occasion Igor Fidel Roji López, outgoing president of the National Network of Mayors of Magical Towns, specified that the mayors must be the first responsible for promoting the Magical Towns to influence their development.

He recognized the secretary Miguel Torruco for urging them to exploit this brand that translates into better results for the localities.

On the other hand, David de la Peña, mayor of Santiago, Nuevo León, when swearing in as the new president of the National Network of Mayors of Magical Towns, promised to continue strengthening the 132 localities that have this appointment, through the unity between the three orders of government and private initiative.

Finally, Mariela Gutiérrez Escalante, municipal president of Tecámac, State of Mexico, president of Aalmac and co-president of Conamm, pointed out that it is necessary to promote public policies that benefit tourism, through the strengthening of city councils and mayors. 

Humberto Hernández Haddad, Undersecretary of Tourism; Mari Carmen Martínez Villareal, Secretary of Tourism of Nuevo León; Carolina Beauregard Martínez, deputy coordinator of the Magical Towns Subcommittee; Antonio García Conejo, president of the Tourism Commission of the Chamber of Senators; Eduardo Paniagua Morales, president of the Mexican Association of Travel Agencies (AMAV); José Lucio Rodríguez González, president of the National Chamber of Passenger and Tourism Autotransport (Canapat); Verena Knopp, president of the National Council of Tourist Services Exporters (Conexstur); Alejandro Ramírez Tabche, president of the Mexican Council of the Meetings Industry (Comir); Jose Louis Medina, president of the Metropolitan Association of Travel Agencies (Metro); Martín Vallejo, president of the Adolfo López Mateos Association of Guides, Drivers and Tourist Service Providers; Porfirio Murillo López, general secretary of the National Union of Guides and Workers of the Tourism, Similar and Related Industry of the Mexican Republic; among other distinguished members of the tourism sector.


Did you like the news? Share it!

to continue reading ...