Hotelbeds dives into a new segment with the first partnership with an airport

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Hotelbeds dives into a new segment with the first partnership with an airport
Source: Hotelbeds
August 30, 2022

The firm has closed an innovative destination marketing agreement with iGA Istanbul Airport, the first of its kind for the travel technology company

By creating a new destination marketing segment to attract professional travel buyers, Hotelbeds is securing special promotional rates on hotels and transfers in Istanbul, while maximizing exposure for one of the world's busiest airports. In doing so, the company aims to offer its customers a new way to access the best prices and availability in the market, while also engaging and educating the global travel industry about the services offered by Istanbul Airport iGA. to millions of FITs (Free Independent Travelers). tourists

"This exciting new partnership with iGA Istanbul Airport demonstrates the value of Hotelbeds as a marketing partner and the importance of engaging our B2B customers," said Joe Sheller, Global Destination Marketing Director, Hotelbeds. "Through this campaign, in addition to our customers accessing promotional rates on hotels, activities and transfers in Istanbul, iGA will be able to maintain constant contact with the travel trade and inform them about shopping and dining at the airport, the characteristics of the VIP lounges, the IGA PASS, Covid-19 updates and new flight routes”.

Istanbul iGA Airport opened in 2018 and quickly became the busiest airport in Europe. In 2021, the Turkish hub carried 37 million passengers, 27 million of them international, making it the second busiest airport in the world in international passenger traffic.

Majid Khan, Vice President of Aviation Development at iGA Istanbul Airport, said: "We are delighted to be the first mega hub to partner with Hotelbeds. iGA Istanbul Airport, despite having 12 destinations in the US and 3 in Canada , is the only mega hub in Europe that is not directly served by a North American airline We are the largest airport in Europe, and we believe that the cooperation between Hotelbeds and iGA ​​Istanbul Airport will increase awareness of our airport and of Istanbul as a destination in North America, increasing US passenger traffic to this untapped market."

Joe Sheller added: “I would like to thank iGA for their forward thinking strategy as this is the first of many partnerships between Hotelbeds and an airport. This partnership marks the beginning of a new chapter in Hotelbeds' destination marketing as we continue to expand our value proposition to ever broader segments of the travel industry."

The campaign, which will run through the end of December, will be promoted through the company's two main distribution channels, targeting Bedsonline's retail travel advisors and strategic Hotelbeds clients in the United States.


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