Embratur creates a bank of images to promote attractiveness in its campaigns

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Embratur creates a bank of images to promote attractiveness in its campaigns
Source: Flávio André/MTUR
August 31, 2022

The objective is to show the world the culture, the gastronomy, its landscapes and the hospitality of the people

This Monday (08/29), Embratur began the second block of capturing images that will be used in various promotional actions to attract foreign visitors. The project, carried out in partnership with Sebrae, will pass through 200 Brazilian destinations until March 2024.

In this stage, Embratur will travel to more than 40 destinations between August 29 and November 10. The objective is to accumulate subsidies to show the world Brazil's differentials for tourism, such as culture, gastronomy, landscapes and the hospitality of our people.

“We are going to create a bank of images to translate everything we have to offer to tourists who visit Brazil. This material will support our actions in advertising campaigns, international fairs, among other pieces of tourism promotion”, explains the president of Embratur, Silvio Nascimento.

The route will pass through: Jalapão and Palmas, in Tocantins; Brumadinho, Paracatú, Conceição de Ibitipoca, Tiradentes, Congonhas, São João del Rei, Ouro Preto, Diamantina, Caxambú, São Lourenço, Monte Verde, Cambuquira, Poços de Caldas, Belo Horizonte and Serra do Cipó, in Minas Gerais; Goiânia, Pirenópolis, Chapada do Veadeiros (Cavalcante and Alto Paraíso), São Domingos (Terra Ronca State Park) and Cidade de Goiás, in Goiás; Rio de Janeiro, Angra dos Reis, Paraty, Mangaratiba, Ilha Grande, Cabo Frio, Búzios, Arraial do Cabo, Vassouras, Petrópolis and Teresópolis, in Rio de Janeiro; and São Paulo, Ilhabela, Santos, Brotas, Iporanga, Olímpia, Jundiaí and Vinhedo, in São Paulo. In the second half of August, the Embratur team captured images in Brasilia.

The first stop of the project was at Rota das Emoções, passing through the states of Piauí, Maranhão, Ceará and Rio Grande do Norte. In total, 18 destinations were visited and the images were captured. They were: Teresina, Parnaíba, Luís Correia and Barra Grande, in Piauí; São Luís, Santo Amaro, Atins, Barreirinhas and Tutóia, in Maranhão; Chaval, Cruz, Camocim and Jericoacoara, in Ceará; and Natal, Mossoró, Galinhos, São Miguel do Gostoso and Pipa, in Rio Grande do Norte.


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