Rock in Rio should attract 10,000 foreign tourists from 21 countries

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Rock in Rio should attract 10,000 foreign tourists from 21 countries
Source: Fernando Frazão/Agência Brasil
September 05, 2022

The organization of the event estimates an economic impact of R$ 1.7 billion, with the creation of 28 thousand jobs, which contributes to the growth of business tourism in Brazil

About 700 artists, 250 shows and 500 hours of experience. Rock in Rio 2022 starts this Friday (02/09) with the expectation of being the biggest edition of all time. An encouraging scenario not only for the public and the creators of the event, but also for the tourism movement. According to the organization of the party, it is estimated that 10,000 foreign tourists will enjoy the seven days, arriving in Brazil from 21 different countries.

“This demonstrates the strength of great events, such as Rock in Rio, to promote international tourism. To give you an idea, in just six months, the turnover of the business segment, which includes large events, congresses, seminars, among others, has already exceeded the entire year of 2021, with R$ 4.8 billion”, says the president. of Embratur, Silvio Nascimento.

For this edition of the festival, the organization calculates the creation of 28 thousand jobs, from the production of the show to the structuring of the park, such as assembly, cleaning and many other sectors. The estimated economic impact for this edition, according to data from the Fundação Getúlio Vargas (FGV), is around R$ 1.7 billion in the city of Rio de Janeiro, through the hotel chain, commerce and tourist attractions. In total, more than 60% of the public is from outside the city.

Business tourism

The realization of Rock in Rio will surely increase the numbers of business tourism, which already shows positive signs of recovery. According to the Brazilian Association of Corporate Travel Agencies (Abracorp), revenue from the segment more than tripled in the first months of this year, compared to the same period in 2021. In total, approximately R$ 4.8 thousand were accounted for million, with emphasis on air services (R$ 3.1 billion).

In 2021, total revenue reached BRL 4,370 billion, which represented close to 40% of sales in 2019 (BRL 11,388 billion), but also a growth of 18% compared to 2020 figures (BRL 3,705 billion). ).

According to the Continuous National Survey by Household Sampling - PNAD Continua, business tourism was responsible for 14.6% of trips made within the country in 2021. In the International Tourism Demand Study of the Ministry of Tourism, the segment was the second main reason for foreigners coming to Brazil in 2019. In total, 15.4% of foreigners who arrived in Brazil were motivated by this purpose, with a daily per capita expenditure of US$77.39.

Rock in Rio was created in 1985 and was responsible for putting Brazil on the international concert route. Breaking attendance records in each edition and generating positive impacts in the countries where it takes place, it has established itself as the largest music and entertainment festival in the world.


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