ICT begins strategic tour in Canada to promote Costa Rica and the United States

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ICT begins strategic tour in Canada to promote Costa Rica and the United States
Source: ICT
September 14, 2022

The Minister of Tourism participates in meetings with prestigious media, airlines and companies

To take advantage of Costa Rica's competitive and comparative advantage in Canada and strengthen its positive position in that market, the Minister of Tourism, William Rodríguez, successfully launched a tour of strategic meetings with the media, airlines and tourism companies in this North American country. .

One of the most outstanding interventions of the tourism chief was given this Monday, September 12, in the popular television magazine The Morning Show. For four minutes, the chief participated in a live segment with a national reach in Canada with more than 1 million viewers, added to the more than 300 thousand reproductions of the online segment. The minister took advantage of the space to publicize the many attractions that Costa Rica offers as a destination and cited the recent approval of the law and regulations for long-stay tourists or digital nomads.

He also conducted interviews with high-profile media outlets such as Baxter Media, considered Canada's largest and most trusted provider of travel industry news and information, as well as Travelweek, Canada's source for travel business news.

“Canada is the second most important tourist issuing market for Costa Rica; With this strategic tour, we set ourselves the goal of making Canadians fall in love even more and strengthen our position as a mature tourist destination, air connectivity from the main Canadian cities to Guanacaste and San José, as well as a wide range of activities that include wellness tourism. , exuberant biodiversity, adventure activities, different microclimates, friendly people, unique experiences and much more,” said Minister Rodríguez.

Profitable visit in North American lands
On the other hand, and in a complementary manner, meetings have been held with prominent media outlets such as Travelweek Daily, Profession Voyages in French, Travel Professional monthly, the integral website Travelweek.ca and Envoy Networks, a distribution company specializing in providing solutions to the tourism sector. personalized marketing.

The official also met with a group of editors from the Toronto Sun, Toronto Sar, Zoomer Magazine, Dreamscapes Travel & Lifestyle Magazine, Travel Industry Today. Representatives from Copa Airlines, Air Canada Vacations, TravelBrands, The Travel Corporation were invited to these meetings. Also, as part of his agenda, he will have conversations and activities with the strategic product area of ​​Sunwing Travel Group, Transat and Air Canada, which are three of the four airlines that fly to the country.

According to the market characterization prepared by the ICT of potential Canadian tourists, their preference is to "escape" from the intense winter of their country, rest, explore other cultures, relax in natural environments, live adventure experiences, enjoy the beaches, hiking , mountain biking, diving, rafting, surfing, snorkeling, canopy, horseback riding, yoga, among other activities that Costa Rica offers.
The most recent ICT data indicate that during the first 8 months of this year, almost 110,000 Canadian tourists visited us by air, consolidating it as the second source market for tourists to Costa Rica.
Tomorrow, Wednesday, the tour will continue in New York, United States, where the minister will hold other meetings with US media outlets focused on tourism and travel such as Travel + Leisure, TripSavvy, Travelalliance, Skift, AFAR, Travel Report, Northstar Meetings Group, Facilities Meetings Group, among others. Finally, you will have one-on-one approaches with journalists, freelancers and influencers from other media such as Lonely Planet, Time Out, The Point Guys, Travel Noire, Fodors, The Travel Forbes, Thrillist and Park Magazine, as well as Strollers in the city and Mom the map. , this last approach in one of the facilities of the We Work company with whom the ICT will develop an alliance on the subject of attracting digital nomads in the short term.


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