Colombia grows in receptive tourism thanks to air connectivity
The recovery of the travel sector shows a good pace and the destination is consolidated with one of the best post-pandemic indices.
For the country, the improvements and the strong commitment to connectivity largely contributed to the recovery. In this context, ANATO, based on figures from Migración Colombia, has calculated that 2.2 million foreigners entered the country between January and August 2022, which constitutes a recovery of 80% compared to the 2.7 million that were reported during the same months of 2019.
In relation to the nationalities of travelers for reasons of tourism, events and business during that period, Dominicans reached 165%; followed by Ecuadorians, with 45%; Americans with 25%; and Mexicans by 22%.
“One of the main challenges that tourism has imposed has been to promote demand and design strategies to attract more travelers to visit Colombia, which has been achieved, and carry out strategic actions to encourage the arrival of international tourists, where campaigns of international promotion will be a fundamental pillar”, explained Paula Cortés Calle, executive president of ANATO.
The numbers show that the actions aimed at increasing the country's connectivity with other territories were decisive: while in Medellín in 2019 there was connection with 6 countries in 12 cities, through 155 direct weekly frequencies, there is currently connectivity with 12 countries in 17 cities. , through more than 200 direct weekly frequencies.
“Medellín is an important benchmark of how by doubling the direct air connection in the number of countries, increasing the international cities connected by 42% and the direct weekly frequencies by 47%, they allowed it to rise one position among the national destinations with the most visitors. foreigners receive and today it occupies the second place, after Bogotá”, affirmed Cortés Calle.