Last day of TravelMart LatinAmerica 2022
The 44th edition of the event takes place in Panama City
More than 250 travel industry professionals from twenty (20) countries, including buyers from global markets and suppliers from Latin America, attend the latest annual edition of TravelMart LatinAmerica (TMLA'22) in Panama City, Panama, on September 21, 22 and 23. More than 2,000 pre-scheduled Buyer-Supplier appointments, and many more on-site, took place during two days of business sessions at the Sortis Hotel, Spa & Casino, a Marriott Autograph Collection Hotel.
Buyers and journalists from global markets meet with suppliers representing Central and South America during three (3) days of carefully structured business and social activities. The TravelMart LatinAmerica format includes two (2) full days dedicated exclusively to pre-scheduled business appointments that this time take place at the Sortis Hotel, Spa & Casino convention facilities. Other activities include a welcome reception at the Sortis Hotel, Spa & Casino Rooftop Sky Lounge; Business lunches; and the Closing/Farewell Party at RIU Plaza Panamá.
TravelMart LatinAmerica was first held in Lima, Peru in 1978. This will be the fourth time that this prestigious Latin American tourism business development event has been held in Panama. The Event was previously held in the country in 1979, 1995 and 2006. The last in-person TMLA was held in Quito, Ecuador in 2019.
TMLA'22 travel industry “Buyers” come from the world's largest markets, including the United States, Canada, Europe, South America and the Pacific. They will be negotiating products and services in all price segments: 80% of Buyers are looking for Luxury/Luxury services; 81% will book "moderate" priced products/services; and 30% of Buyers have trips at affordable prices. (Note: Most TMLA'22 buyers have multiple price segments.) Buyers have the opportunity to meet more than 70 supplier companies representing all market/price segments for all destinations in Central and South America.
This year's TravelMart LatinAmerica is sponsored by a long list of distinguished travel industry leaders, including: Visit Panama (PROMTUR), Copa Airlines, ProColombia, Sortis Hotel, Spa & Casino, Tip Top Travel Ecuador & Galapagos, Delfin Amazon Cruises, Viajes Anita Panama, Galagents Galapagos Cruises, Aventuras 2000, Travel2Latam, Adventure Travel Trade Association (ATTA), Bern Hotels & Resorts, Panamazing DMC and RIU Plaza Panama.
“Historically, Panama has positioned itself as a MICE destination, and through the Sustainable Tourism Master Plan, we have been working to position the country as a Leisure or Vacation destination, mainly due to the extraordinary diversity and richness of our culture and nature. TravelMart LatinAmerica represents a great opportunity to show and promote the country in the leisure segment, highlighting our attractions and competitive advantages”, declared Mr. Iván Eskildsen, Minister of Tourism of Panama.
Fernando Fondevilla, General Director of PROMTUR Panama, stated that this meeting “represents a great opportunity to position Panama, before an international audience, the experiences and attractions that differentiate Panama as a destination and that are immersed in the country brand “Panama, Live for More.” At the same time, it confirms us as a destination capable of hosting a world-class event like TravelMart LatinAmerica”.
He added that this event is positioning our industry and "allows Panama to be the epicenter of tourism in the region and receive delegations from the 5 continents, as well as international media, to whom we will show this unique destination by showing the best we have." to have."
Manuel Cuevas, President and CEO of William H. Coleman, Inc., the organizer of TravelMart LatinAmerica, said, “We are pleased to welcome our travel industry partners to Panama for this first-ever “in-person” TravelMart LatinAmerica. since the COVID pandemic. Many delegates are visiting Panama for the first time in many years, and this is an excellent opportunity for them to personally experience all that this very special destination has to offer.”
TravelMart LatinAmerica is produced and managed by William H. Coleman, Inc., an international event management firm based in Jacksonville, Florida, USA.
Information and details are available on the official web site: www.travelmartlatinamerica.com.