Promising tourism recovery in Latin America and the Caribbean
Until July of this year, the number of passengers in the region had solid and sustained advances
The reactivation of tourism has been one of the keys to overcoming the effects of the COVID-19 pandemic in the world. So much so, that as travel restrictions were lifted, a phenomenon known as "revenge tourism" began to be seen in which people no longer wanted to stay at home and resumed travel, pending visits to loved ones, as well how they took advantage of the possibility of working remotely from anywhere.
According to the World Travel and Tourism Council, the global reactivation process represented a total of 289.5 million jobs for the industry by 2021, of which 18.2 million were new jobs (6.7% growth vs. the previous year). In other words, 1 in 11 jobs in the world by 2021 were generated by the travel and tourism sector. The organization's projections estimate that, between 2022 and 2032, the sector will have an average annual growth of 5.8%, which represents more than double the average annual growth of the global economy (2.7%); They also estimate 126 million new jobs, of which Mexico ranks seventh in the global ranking with 2.3% of those jobs and, as a Latin American region, it points to 4.7% of the total.
“In 2020 ALTA developed an index of openness to international travelers in the countries of the region and, since then, we have been monitoring how the countries that most quickly lifted travel restrictions have had a greater recovery and even growth compared to levels 2019. Mexico, Colombia and the Dominican Republic stand out, all with growth between 8% and 16%. In a region like Latin America and the Caribbean that has islands, continental countries, intricate geographies and fewer roads or alternatives such as the train, more than 70% of tourists travel by air. It is about a fundamental team: the airline sector and tourism”, comments José Ricardo Botelho, executive director and CEO of ALTA.
The recovery rate in the number of air passengers in Latin America and the Caribbean (90.5%) continues to be the highest globally, surpassing consolidated markets such as Europe (78%) and North America (85%), which shows that the region maintains its rate of recovery and that there is a need for air transport.
“We still have significant space to promote the travel and tourism sector. While in the United States the population makes an average of 2.5 air trips per year, in our region it is 0.6. For this reason, at ALTA we continue to work with authorities and the industry to create more competitive environments that allow us to continue bringing this essential means of transport closer to more people. By July 2022, air traffic in Latin America and the Caribbean reached 90.5% compared to the same period in 2019. The numbers demonstrate the interest and need for air travel. We are together with the tourism industry to generate well-being and opportunities in our countries”, adds Botelho.
ALTA is about to land in Buenos Aires, Argentina, to celebrate the 18th edition of the ALTA AGM & Airline Leaders Forum, the most important event for leaders and decision makers in the aeronautical industry in the region, which will feature the participation of 400 executives from C -level of the industry, where relevant issues will be discussed to continue consolidating a more efficient, safer and, above all, sustainable airline industry, in the face of the challenges represented by this reactivation of tourism and travel. More than 50 leaders will discuss projects to ensure the sustainability and transition of the industry to reach the goal of net zero carbon emissions by 2050.