Buenos Aires unites for the tourist development of the region
The City of Buenos Aires and municipalities of the Province met to share experiences and work collectively to strengthen the tourism sector.
Last Wednesday, September 28, the City of Buenos Aires hosted the fourth day of "Management Transfer and Exchange". Together with the municipalities of Lobos, Olavarría, Trenque Lauquen and Pinamar, the speakers discussed the potential of local tourism and the implementation of Social Networks and digital marketing tools for the positioning and promotion of tourist destinations.
In addition to the speaking municipalities, representatives from the cities of Azul, Balcarce, Bragado, Coronel Pringles, Coronel Rosales, Dolores, General Alvear, General Rodriguez, Junín, Lanús, La Plata, Lezama, Lincoln, Magdalena, Mercedes, Monte, Pellegrini, Puán, Rauch, Saavedra, San Andrés de Giles, Salto, San Antonio de Areco, San Cayetano, San Miguel, Saladillo, Tandil, Tigre, Tres de Febrero, Viamonte and Vicente López.
From the sharing of knowledge and experiences in the implementation of good practices, it was possible to elucidate joint actions to promote tourism in the region based on sustainability, governance, accessibility and innovation. The objective is to reflect, understand and respond to the new demands of tourists.
On this occasion, the rural and heritage attractions of some municipalities were presented as success stories as it was a great opportunity to encourage local tourism in the region. On the other hand, when it comes to tourism promotion policies, Social Networks are presented as an innovative and massive means of communication with potential visitors.
Lucas Delfino, president of the Tourism Entity of the City of Buenos Aires, pointed out that "The pandemic was a very hard blow for the sector, but now our efforts are aimed at understanding and taking advantage of the opportunities that arise from the new social context. It is time to bet on national tourism and work together so that Argentines get to know the most beautiful corners of their country".
As a source of work, tourism is one of the most dynamic sectors at an international level: one in ten jobs in the world is generated by the sector directly or indirectly. In the first seven months of 2022, we have recovered 93% of registered employment in all branches of tourism in the City of Buenos Aires.
In addition, the General Directorate of Market Intelligence and Observatory of the City registers a sustained recovery in tourism since the last semester of 2021. In this sense, during the winter season 2022, in the months of July and August, the monthly distribution grew considerably of tourists who stayed in hotels.
Since July 2021, the number of open hotels has grown by 50% (100 in July 2021 vs. 151 in July 2022) and, since the relaxation of restrictions (November 2021), 25 3-, 4-, and 5-star hotels have reopened in the City, which implies a 20% increase in supply. The increase in the percentage of occupancy is added to the greater number of hotels and rooms offered in the City.
The city of Buenos Aires has a wide variety of cultural, tourist and gastronomic offers, it has more than 7,000 bars and restaurants, 287 theaters, 380 bookstores, 150 museums and it is the Capital of Tango. In turn, the Tourism in Neighborhoods program provides options to visit different neighborhoods of the City, through the guidance of an online map where information on places such as green spaces, architecture and gastronomic proposals is detailed.