International demand for cruise travel exceeds pre-pandemic levels
A new study published by CLIA reveals data on consumer confidence in key source markets
The Cruise Lines International Association (CLIA) has released new consumer confidence data showing that the demand for and perception of cruise vacations is now higher than in 2019. The survey, of 4,000 domestic and international travellers, has also revealed the economic benefits that cruise ships bring to the areas that ships visit.
According to the survey, intention to book a seaside holiday among UK passengers now exceeds the levels of three years ago:
* 85% of respondents who have previously cruised said they intend to take a vacation at sea again, an increase of 6% from 2019
* Additionally, among travelers who have cruised in the past six months, 90% said they intend to sail again
* Of those who have never cruised, 66% are open to sailing, an increase of 0.5% from 2019
Overall, 69% of international cruise tourists stayed at least one night in their home destination prior to embarkation, and 43% extended their stay by two or more nights. And 67% stayed at least one night after landing, and 34% stayed two or more nights.
60% said they then returned to a destination they had first visited on a cruise.
Additionally, as cruise lines continue to advance their sustainability initiatives in pursuit of net-zero carbon cruises by 2050, the percentage of international travelers who say the cruise industry is a leader in responsible travel reached 51 %, an increase of 9% from the past. year.
Andy Harmer, CLIA UK & Ireland Managing Director, said: “This year has been hugely encouraging for cruise ships, and it's encouraging to see demand for holidays at sea continue. The large number of repeat passengers we anticipate, combined with interest from those yet to set sail, means the appeal of embarking on a cruise remains as strong as ever.
“The economic advantages that passengers bring to the destinations they visit are also clear, meaning that local businesses, from taxis to restaurants and hotels, benefit accordingly. And we're delighted to see the myriad of sustainability initiatives we have, including our goal of net-zero carbon by 2050, recognized.”
The sentiment data is based on an independent international survey of 4,000 tourists in eight countries: the United Kingdom, France, Germany, Italy, Spain, the United States, Canada and Australia.