Iberostar Hotels & Resorts presents its novelties at the FIT

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Iberostar Hotels & Resorts presents its novelties at the FIT
Source: Iberostar
October 03, 2022

The Spanish hotel chain is once again committed to promoting its properties at the event held in Buenos Aires


Iberostar Hotels & Resorts is once again present at FIT 2022, the most important tourism fair in Latin America, which takes place from October 1 to 4 in Buenos Aires. The hotel chain presents its novelties and successes in 2022 at the La Rural Convention Center, stand 2414.

During the fair, it is highlighted that the sales of Iberostar hotels in the Latin American market exceeded the figures by 19% compared to the same period in 2019, with the Dominican Republic destinations standing out with 45% growth and Mexico with 17%. In the case of Argentina, it grew by 5% and the Iberostar Selection Hacienda Dominicus Hotel in the Dominican Republic, with a 43% growth, remains the best-selling hotel in the region.

Among the novelties of the hotel chain, the opening of the Iberostar Selection Esmeralda hotel, located in Cayo Cruz, Cuba, is scheduled to open on December 1. A five-star hotel, located on the beachfront, that offers its clients a superior experience for families in paradisiacal environments such as Cayo Cruz, which with its more than 15 km of virgin beaches, arouses great interest for visitors. Specially designed to enjoy a vacation with family or friends, this hotel has 450 rooms surrounded by tropical vegetation with a view of the turquoise sea in perfect harmony. The new hotel will be inaugurated free of single-use plastic in its rooms; in accordance with the strategy of the Spanish hotel chain,  

Within the framework of the event, the progress made in the Wave of Change movement was presented, where the Iberostar Group continues to promote dynamics to continue leading a responsible tourism model and has set new consolidated goals through its 2030 Agenda. By 2022 it has up to 15 objectives divided between the three areas of action: moving towards a circular economy model, promoting responsible consumption of fish and shellfish, and improving the coastal health of all the ecosystems that surround its facilities. To this end, this year it has created 3R departments (reduce, reuse, recycle) in all its hotels and continues to move forward to be free of waste by 2025 and neutral in carbon footprint by 2030. 

Another of Iberostar's novelties is the redefinition of the wedding offer by presenting Weddings By Iberostar as Imagined By You, the new wedding and honeymoon program. In order to enrich the customer experience and promote sustainability, this new program, framed within the responsible tourism proposal, personalizes the experience of couples and their guests.

In addition, as part of the activities prior to the fair, a lunch was held for the top sellers of the Star Agents program in the city of Córdoba, where more than 60 travel agencies and tour operators participated and the Iberostar team thanked them for all the support in the sales of the Iberostar hotels in the Dominican Republic, Mexico, Cuba, Jamaica and Brazil and for continuing to be loyal to the brand. 

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