Successful participation of Brazil in the New York International Travel Show

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Successful participation of Brazil in the New York International Travel Show
Source: Embratur
November 02, 2022

Embratur has promoted the country's destinations in one of the main fairs of the business segment and events in North America

Embratur ended this Sunday (10/30) its participation in the New York International Travel Show (NYITS). There were three days of agendas, meetings and actions to promote Brazil in one of the main fairs of the business segment and events in North America. In total, there were more than 390 services provided by the 15 co-exhibitors who were at the Brazilian stand.

On Friday (10/28) the Agency announced first-hand the campaign “Fishing in Brazil and let yourself be hooked”, which will be published in November and December in magazines and websites specialized in the sport fishing segment. The sector moves more than 49 million Americans and is the second most practiced outdoor activity in the country.

In addition, the press trip that will take influencers and journalists specialized in sport fishing on a trip to Manaus, Barcelos and Santa Isabel do Rio Negro from November 28 was also announced. Embratur, Azul and Gol also reinforced the start of new weekly direct flights that will connect the North of the country with the United States.

“North American tourists are among the world's top spenders and travelers. They occupy the second position in the general ranking of international arrivals in Brazil, so their participation in the fair and the launch of the campaign to promote sport fishing were very important. It is a segment that already generates income of R$ 3 billion and close to 800 thousand jobs”, highlighted the president of Embratur, Silvio Nascimento.

On Saturday (10/28) Embratur met with the National Sport Fishing Association (ANEPE) to take stock of the actions carried out together. The Agency and the Association signed a Technical Cooperation Agreement in 2019 and have been working together ever since to promote sport fishing. During the meeting, the entities also spoke about future actions, already thinking about 2023.

During the three days of commitments in New York, Embratur also took the opportunity to meet with representatives of other entities, such as the Adventure Travel Trade Association (ATTA) and Gol itself, in an attempt to increase air connectivity between Brazil and the world.

Brazil also appeared in the panels that took place throughout the NYITS program. The Brazilian destinations were presented by representatives of Embratur during the three days of programming, with special emphasis on sport fishing.

The Brazilian stand was another attraction presented by Embratur in New York. Seeking to transport the participants of the fair to the country, the Agency opted for cultural presentations of music and dance, as well as tasting actions of Brazilian cuisine.

Embratur's next appointment already has a date: between November 7 and 9, the Agency will be in London to represent and present the country during the World Travel Market (WTM) World. The fair has been held since 1980 and has around 5,000 exhibitors from 182 countries and regions, in addition to more than 51,000 participants.


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