Puerto Rico: Demand for lodging increases
The attractiveness to travel to the Island in the next six months remains below its highest point in the spring of this year, but above the levels in April 2021
Research Update - November 3, 2022
In a third round of surveys to measure traveler perception after Hurricane Fiona, Discover Puerto Rico's research partner, Destination Analysts, found that the attractiveness of traveling to the Island in the next six months remains below its peak. high in the spring of this year, but above the levels in April 2021. During the month of September, 81% of the audience in the Discover Puerto Rico markets were aware of the impact of Hurricane Fiona and the attractiveness of the destination for a trip to be made in the next six months remains at 65%.
According to Skift, the US travel industry is in full recovery mode. In September, 57% of Americans traveled, which is 10 percentage points higher than the same time last year. Despite Hurricane Fiona making landfall in the middle of the month, September saw the highest monthly lodging demand, with over 400,000 nights booked. This represents an increase of 5% compared to the same period last year and 38% more than in 2019.
Independent rentals increased their share of the accommodation market from 2021, receiving 40% of stays in self-catering rentals. short duration. The demand for this accommodation segment has increased by 12% since a year ago and by 95% since 2019.
Discover Puerto Rico will provide details on visitors using this lodging segment at the Rebook conference on November 11, 2022 at the Puerto Rico Convention Center.
TravelClick's booking data shows a change in what had been a weekly decline in the pace of hotel bookings. Before Hurricane Fiona, hotel reservations for the fourth quarter of 2022 were 15% higher than in the same period a year ago. For the fourth week after the hurricane, this indicator was reduced to 5% and in the fifth rose to 6%.
Before Fiona, rents had reservations for the fourth quarter that were 11% above last year. After Fiona they have remained 20% below the same period a year ago.
Marketing efforts led by Discover Puerto Rico may generate demand before the end of the year. Through visitor interceptions conducted on the Island throughout 2022, Discover Puerto Rico has seen two-thirds of visitors book within two months of arrival.
Similarly, data from Adara tracking visitor behavior after exposure to Discover Puerto Rico marketing shows the average lodging booking window is just 37.5 days by 2022.