Visit Buenos Aires participated in WTM in London

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Visit Buenos Aires participated in WTM in London
Source: Visit Buenos Aires
November 11, 2022

Participated with the aim of continuing to develop its international promotion plan with a focus on certain strategic segments


Visit Buenos Aires, the public-private agency for the international promotion of the city, participated, from November 7 to 9, in WTM London where it presented all the novelties of the city to the British market.


WTM London has the participation of 5,000 exhibitors from 182 countries and regions and more than 51,000 visitors, making it one of the main fairs in Europe.


Visit Buenos Aires was represented by Lucas Delfino, President of the Tourism Entity of the City of Buenos Aires and Karina Perticone, Executive Director of Visit Buenos Aires, Maria Laura Pierini, Promotion Coordinator of Visit Buenos Aires Aires and Florencia Busilachi, Chief of Staff of the Tourism Entity of the City of Buenos Aires.


“We celebrate having had the opportunity to participate in this important fair for the sector. We know that the recovery of tourism requires joint work with the different destinations and coordination with the private sector. In that sense, for us, recovering air connectivity is key to boosting the tourism industry”, Lucas Delfino affirmed .


During these three days, more than 25 meetings were held with outbound operators and online platforms with which different actions to promote the city were planned for the coming months and training for travel agents and the press for next year.


"Our participation in this fair is essential to promote the recovery of this market that was affected by lower air connectivity after the departure of Norwegian Air" said Karina Perticone.


In the accumulated January-August 2022, 11.6 thousand international travelers arrived from the United Kingdom, for the same period of 2019, 37.6 thousand arrived, which represents a recovery, so far this year, of only 31% of pre-pandemic levels. During 2019, direct frequencies to London averaged 14 flights per week (2 flights per day) operated by British Airways and Norwegian Airlines.

Only in the middle of the current year was the daily flight operated by British Airways restored, which, since the post-pandemic restart, includes a stopover in Sao Paulo (from March 2023 the direct flight will return) and Norwegian Airlines did not operate this route again. for which we are still a long way from recovering the number of air flights that linked both cities.


The average UK tourist stay in the city is 9 nights. In 2019, it is estimated that tourists from the United Kingdom spent a total of 37.8 million dollars in the City of Buenos Aires, with an average expenditure of 819
dollars per trip.


Among the reasons why they choose the city as a destination, 58% do so for vacations/leisure, 14% for business, 24% visit family or friends, and the remaining 4% for various other reasons. 36% of them choose 4 or 5 star category hotels, 17% opt for 1,2 or 3 star accommodation, 13% rent houses or apartments, 20%
stay in the houses of relatives or friends and the 14% prefer other options.

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